The Marketers Black Book of Forbidden Knowledge. by Pat Vojtaskovic - HTML preview

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Did you buy the upsell?

I'm seeing this one more and more so watch out. The sales pages seems to give a tremendous value. All kinds of good stuff is listed. And the price is so reasonably. Around 37 to 77 bucks. What you aren't being told is that price doesn't include everything. You have to buy the upsell/OTO to get everything listed on the sales letter. The core product is a stripped down incomplete product. If you have any doubts, ask before buying "is there an upsell" and if so get details on what it includes and how much extra it is. Sometimes the up-sell comes in the form of a OTO, one time offer. Other times it's called an upgrade or something else. Confusing? It sure can be. It's always best to ask questions before buying is the point. Never judge a book by it's size. Some of the very best works I have read have been short and to the point. If you are in the habit of looking to see how many pages something is before reading it, fine. Just don't prejudge that it can't be valuable if it's short.