If you haven't guessed it yet, psychology is the major advantage that the #3's and upper #2's have over you. If I was going to go back to college, I would major in it. Nearly all great salesmen are masters at psychology. Walk on a car lot and the salesman or woman is reading your body language before you open your mouth. And when you do say something, they move in on you like a psychic doing a cold reading. If you are thinking, what's a cold reading:
Oh Yeah! That's what I'm talking about. Check into this when you have time, it's worth knowing something about. Back to the Psychology of selling. Pulling a visitors emotional triggers is what it's all about. If you want to get people to do what you want, you must be persuasive. You want them to buy your product or service? Or the ones you are promoting as an affiliate? The power of persuasion is usually what is missing when a marketer, any marketer, struggles to generate leads and sales. Learning how to pull the right emotional triggers is the cure.
They put the prettiest girl they can find on the magazine cover and they sell more of them, no matter what is inside it. Bang! They pulled an emotional trigger. That trigger can be a visual one. Have you ever heard of branding? Sure you have, and it's psychological. A more accurate term is cognitive marketing.
Oh I wish I were an _____ _______ wiener. The reason you can fill in the blanks so easily is because you have been branded. It stuck in your mind. “It must be the _ _ _ _ _.” Nope, it's not the ________, it's cognitive marketing.