Fundamental #6: The Power of Storytelling
Each and every day as we are building our businesses, we all know the key to a successful MLM presentation is selling our product to the end-line consumer and/or sponsoring a new teammate. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product and, more importantly, ask them to make a decision that they want what you are offering.
I often speak about one of the most powerful key business strategies, which is the power of storytelling. When you are presenting your business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product, or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.
For most of us, the first time in our lives we were ever presented with the concept of a live audience is back in Kindergarten when we played "Show and Tell." Everyone was always interested in what you were saying, because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid.
When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to have. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product.
As you tell stories, people will remember those stories versus all the facts in the world. Facts tell, but stories sell. They will get involved in your business and/or purchase your product, because of all of the success stories that you told. People will love to be part of a winning team. Storytelling keeps people tied in to you and your presentation. When in doubt during a presentation, tell a story in order to bring people's attention back to you.
When I present, I ALWAYS tell many stories because when I was first introduced to direct sales what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization, and all that I did was tell my story and the company's story over and over!
Combine the key strategy of storytelling along with the correct mindset, and you will achieve your wildest dreams through your Network Marketing business!