Understanding the advertising model known as Pay Per Click is essential to becoming a successful affiliate marketer. With pay per click, advertisers use search engines and other web pages to place their ads. But the advertiser only pays when a user actually finds their ad compelling and clicks on the ad to visit the advertiser’s webpage.
By bidding on the keywords they would like to use for their market, each advertiser can customize their pay per click advertising to a specific market of potential clients. As users then type keywords in the search engine, they will be given a list of relevant content and the advertiser’s ad will show up in the sponsored link section.
No matter which search engine you use it is nearly impossible to conduct a search without seeing some sort of results in the sponsored link section. Take a moment and search for anything you would like and you will see the idea behind pay per click advertising. Each one of those advertisers decided that they wanted ads for the keyword or keyword combination that you searched for.
The two top companies that provide pay per click advertising are Google Adwords and Yahoo! Search Marketing. Minimum prices start as low as $0.01 and go up to several dollars per click depending on the keyword chosen and its popularity.
Google and Yahoo offer another service besides just pay per click advertising in the sponsored link section of a search inquiry, they also offer a content based pay per click service.
In the content-based ad program, an advertisers’ ad show on websites and blogs that have similar content to what the keyword indicates. The idea behind this pay per click advertising concept is that potential clients that are already interested in a similar content page will be more likely to click a related advertising link.
Understanding the differences between the two major types of pay per click advertising will help you optimize your marketing techniques as an affiliate marketer. It is essential to your success that you comprehend the importance of pay per click advertising.
Pay Per Click is a much more in-depth topic than can be covered here, so you should check a few different resources to better arm yourself to take advantage of this part of affiliate marketing.