Does your affiliate program offer you pre-made web pages or email ads that you can simply copy and paste to make your own promotional campaign? Many programs offer this convenience to their affiliates as a way to make it easy to get started with their program. Unfortunately, these ready to post web pages will be of little help to you when you are trying to get your website seen and clicked on, or your emails opened by potential customers. Instead you should take the time to write your own copy or hire a professional writer to do it for you.
It is essential to have new and original copy for your website to even be seen by the search engines. If the search engines detect that your website is filled with information that is a duplicate of current information on the web then they will penalize you by pushing your website further and further down the search results.
Although it may seem like a good idea to copy and paste some existing information and make your own webpage, it will only frustrate your goal of making money through affiliate marketing. Take the time to put the existing copy into your own words or add your own twist to it. And if you absolutely cannot write the copy, you can hire a freelance writer fairly inexpensively if you only have a few pages of information that you would like written. Only with new and original information do you even stand a chance at getting your webpage seen, and getting the results you are looking for.
Your writing, or the person you hire, will offer a great new perspective to the product. This could be a way for you to gain new clients that the original marketing plan did not even expect, or perhaps just capture more potential clients than you had originally expected. Since you will have tried the product, you will be offering the best possible perspective on it from both a sales end and the consumer end of the product or service. Use this information to your benefit to develop your own customized web page or website that will gain your customers confidence and sales.
Writing original copy for your site or email ad is not an option - it is absolutely necessary. You are not saving time or money by copying and pasting the information into a pre-made web page. Instead you are actually costing yourself the opportunity to gain as many customers as possible.
Think back to all of those mega-launches where you get 10-20 different people sending you emails about the launch. How many did you get with the same subject line, and the same copy when you open it up?
I’ll bet that the ones who took the time to write their own subject line, and their own emails got much better results than those who used the ‘canned’ copy that was provided by the product owner.