Showtime! Like any great show, whether it’s baseball, or the theatre, or the Olympics, a successful outcome is all about preparation. And boy, have you prepared!
And all that preparation has convinced you that your show should be...WORLDSBEST-FashionFactory-outlet-stores.com
Yes! What started out as “fashion” has turned into a site about fashion factory outlet stores. After all, you yourself love buying clothes and shoes at a great price. Oh the thrill of stopping by a new freeway-side outlet mall and finding beautiful, cheap buys at a Tommy Hilfiger outlet!
While you love the idea, money talked, too. Search It! indicated a good Demand: Supply ratio (i.e., profitability). Your methodical research has uncovered a high-potential business!
Now it’s time to build income through content (i.e., to build a site that “gets the click.”) Since I’m still in “2-line-summary mode,” let’s boil down the essence of “building income through content”...
*************************************************** Deliver valuable content to your readers...Your site must be a WIN-WIN-WIN-WIN proposition for four parties...
1) your visitor
2) the Search Engines
3) your merchants, and...
4) YOU!
Your visitor must get what she is looking for -- outstanding information. OVERdeliver with original, high-value info. If you don’t do this, she simply clicks the BACK button to the Search Engine and says... “Next!”
Search Engines use computer programs called spiders to go out and bring your site back to its home (i.e., the Search Engine’s database). Then when someone looks up, let’s say “factory outlet stores,” another program decides whether your site or a site with a similar theme is more relevant.
You must honestly convince each Search Engine that you are the most relevant (at least in the Top 20 search results, preferably in the Top 10) for the keywords that you target. Trick the engine and your success won’t last long. When the Search Engine discovers your game, it will ban you.
Why? Tricks hurt a Search Engine’s product instead of helping it.Help the searcher -- your potential visitor and your merchant’s potential customer. Solve her problem or her quest. Satisfy the whole reason why she is doing the search.
Do this and you add value to the Search Engine’s product.
Use this approach and you will never have to worry about the Search Engines. They become partners with you in an effort to deliver quality content to searchers. And that means…
• No tricks in comment tags or invisible links or anything else that is not natural for a true content site.
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Keep your focus on creating one “best fit” site which scores well with most of the engines for most of your words most of the time. Write your page for the customer, first and foremost. No games.
OK, on to the third win of WIN-WIN-WIN-WIN... Your merchants want sales. As we have seen, the best way to deliver that is through outstanding content that gains your visitor’s confidence and increases your credibility. Then use “in-context” text links to refer/recommend/direct those visitors to places that you believe will deliver great value.
YOU must win, too, of course. How? Ah, that’s the easiest part. If you get the first three WINS right, you will succeed. Think about it...
OVERdelivery to your visitor ensures repeat visits, confidence and ongoing sales. The Search Engines will never ban you. And, as you become a superaffiliate, your merchants will pay you more and more, perhaps even giving you special bonuses and deals!
I call the road to your WIN this special name... 1) FIND -- Your potential visitor must find you in the Top 10 (no worse than top
20) of the search results for your keyword. If your potential customer does not find you on the first or second page of the Search Engine’s search for your keyword, well, you simply don’t exist for that word.
2) CLICK -- Your potential visitor must read the Title and Description that the engine uses in the search results, and must find them sufficiently compelling to click to your site. If your Title and Description are boring or tacky, your potential visitor will probably not click to your KFCP (Keyword-Focused Content Page).
Game over.3) CLICK -- Your visitor finds high-value content, learns to trust you as someone honest who delivers, and so follows your recommendations... CLICK again! If your page delivers poor, low-value info (or even worse, a sales pitch), you still get the click... on the Back Button to the Search Engine’s results page. “Who’s next?”
Game over.4) CLICK-kaCHING -- Finally, your visitor arrives at your merchant in a “feeling smart about myself” and open-to-buy mood, ready to click that buy button!
Did I just hear a cash register?... kaCHING!
Ahhh... if you get the FIND-CLICK-CLICK right, that last CLICK-kaCHING is almost in the bag!
FIND-CLICK-CLICK-CLICK-kaCHING...
To accomplish that, all you have to do is...Get the first three WINS right. The fourth WIN, your WIN, must follow automatically. And all you have to do to nail down those first three WINS is...
*************************************************** Deliver valuable content to your readers...