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It is also valuable to have the interview transcribed. This gives you a hard-

copy of the interview which can be used to create blogs, web articles and e-

books. You can use freelance transcription service providers to complete the

task for you.

A service provider that I use and can recommend is Magi Script. You can get

more details by visiting their website www.magiscript.com. I am not connected with the company, but it is a transcription service provider that

meets my needs. They are very affordable, professional and can usually

deliver within a few days.

~ You may believe that you are responsible

for what you do, but not for what you think.

The truth is that you are responsible for what you think,

because it is only at this level that you can exercise choice.

What you do comes from what you think. ~

Quote from “A Course in Miracles”

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Summary

I would recommend editing the umm’s, ahh’s and any coughing from the

interview.

Consider using front-end and back-end music on your interviews. This really

helps to portray a professional image.

Consider imagining a relaxing situation like my log-fire example and just put

yourself and your expert guest in it.

Consider using Audacity editing software - it’s dead simple to use and 100%

free. Go to www.audacity.sourceforge.net/

Consider using a professional graphic designer to design your CD/DVD

covers. You will find this invaluable in putting across a professional image.

Check out Kunaki for your production and distribution of your info products.

Think of getting your interviews transcribed, and maybe adding a guide of

the top tips discussed on the interview.

This is a very inexpensive way of adding much more value, turning a $47

product into a $97 one.

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Chapter Eleven

STEP 6: How To Promote Your Interview For Free

~ The great thing in the world

is not so much where we stand,

as in what direction we are moving. ~

Oliver Wendell Holmes Jr

Why Do I Need To Promote The Interview?

There are two parts to promoting your interviews.

The first part takes place before the interview. This is done to create a buzz

about your interview and to build interest and anticipation.

The second part of promotion is after the interview, and is how you get your

interview out there to as wide an audience as possible to make money.

When you promote the interview in advance, you are priming your clients

for the products that will follow the interview. If they already know about

the expert and have some insight on the topic you’ll be discussing, they will

be more inclined to buy your product.

Sometimes, clients may only become aware of your products after you have

done a series of interviews. Promoting one interview may lead them to

search for other products on your website. If you concentrate on a specific

area of expertise (for example: wealth creation), then it’s quite likely that

clients will be interested in more than just one of your products.

Your goal with promotion should be to consistently expand your client

base. Promote each interview enthusiastically and you increase your chances of attracting more clients.

~ We can't think narrowly. We have to think

in the biggest possible way. ~

Alice Waters

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How To Promote Before The Interview

Put a blog post on your website introducing the person you will be

interviewing and giving some background on them.

Ask your interviewee to post similar notices on their website, twitter and

Facebook page or blog. You can also offer to write a guest blog post for

them.

The idea behind doing this for them is that it will encourage the interviewee

to provide you with access to their client list and following. There is a good

chance their clients will be interested in purchasing products from the

interview, so this is a great way to boost your sales.

~ Don't be afraid to give up the good to go for the great. ~

John D. Rockefeller

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How to Promote after the Interview

Once you have completed the interview, ask the interviewee for a

testimonial. Post this on your blog, website and Facebook page so that as

many people as possible get to hear about the interview.

I am about to share with you some really cool stuff shortly that hardly

anyone uses, so stay tuned!

Here is an example of a squeeze page I created for an interview product: (A

squeeze page is also called a landing page. This is a page where you offer

something of value for free to capture the reader’s name and email address.)

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Have a look for yourself to see what I’m talking about by visiting the

following link: http://www.wealthsecretsinterviews.com/mrx/

When you visit the page, you will see that I have since added two

testimonials. This is a tip for you to use on your squeeze pages.

Another way to promote the interview is use advertisements on social media

sites such as Facebook. You need to pay for using this advertising method,

but the great thing about this is that you can really target your market.

When advertising your interview products, it is a good idea to have the

offer available for only a limited time period. This creates a sense of

urgency and exclusivity that entices customers to purchase on their first visit

to your squeeze page.

You can set up a special feature on your Facebook fan page or you can create

an advert to attract more new customers. Be creative with your advert,

speak directly to your clients, consider listing the benefits the audience will

get when they buy your interview, and make sure what you post will attract

their attention.

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Here is an example of an advert I created from an interview I had with the

Barefoot Doctor:

To find out more about this interview visit this special page below

http://www.wealthsecretsinterviews.com/barefootdoctor-2/

If you look at the audience tab below, you can see here that I have targeted

people living in the U.S.A. and the U.K. aged 25 and older and, more

specifically, those who like the barefoot doctor, self-help or self-

improvement.

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This is the best part of creating Facebook adverts. You can target a very

specific audience. It is a huge advantage compared to other forms of online

marketing.

You can also use social media pages such as Twitter to get your message

out. This platform is especially useful if you are going to be interviewing

someone who has a significant profile.

Twitter’s success is based on tweets that get sent out and which have the

capability of going viral in a very short space of time. What this means

is that the words you have sent out get “retweeted” and forwarded by

millions of people through their Twitter and other social media links.

Here are 4 very quick points to help you in promoting your interview for

FREE. Before and after your interview …

Use Videos: Do a quick video promoting the benefits to the viewer of how

your guest can help them. Let’s say you are interviewing a list building

expert who will be explaining in detail how to build a huge list. Or maybe you

are interviewing an inventor who has come up with a 100% cure for lower

back pain. Just mention how the viewer can benefit from this information.

Also consider using a short video clip of your guest if you can. You might

search on www.Youtube.com and www.Viddler.com to find video clips.

You must make sure that you get permission from the owner

of the copyright of each clip before you post it on your web site

or anywhere else.

Articles: Write a page or so about your guest and what they do; their

knowledge and expertise, proof that what they teach works and about their

story. Have they had to overcome challenges? Find out all you can and just

put it in your own words. Then just submit your article to an article

submission service like distributeyourarticle.com

Press Release: The 2 press release distribution services that I would

recommend for you are PRWeb.com and freepressrelease.com Both are free to create an account, which is quick and easy. Freepressrelease.com is

exactly what it says; completely free of charge. PR Web is a paid service.

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I have used both and personally prefer to use PR Web because I have

received a better response by using them. But, try them for yourself and let

me know how you get on.

Optimize-Press: This is a great tool to use in setting up squeeze pages,

sales letters membership sites, plus so much more. Yes, you have to pay for

this but it will save you so much time and effort. What I like about this, is

that it’s so easy to set up.

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If you have just one interview you can have the whole squeeze page and

sales page done in a day. I’m sure you could do it much quicker than this,

but it took me a day anyway. ☺

One Important Thing To Remember

You don’t have to do any of this yourself. You can get it all outsourced for

next to nothing.

~ He who ask questions cannot avoid the answers ~

Cameroon Proverb

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Summary

Think of creating a buzz about your interview and to build interest and

anticipation.

Consider ways of expanding your client base, give away interviews for free.

Use excitement and enthusiasm in your interviews and in your promotion,

and the chances of attracting more clients increases.

Blog about your expert before the interview to raise awareness, and use the

social media platforms, such as Twitter and Facebook.

Consider asking your guest to do the same and even offer to write a guest

blog for them.

Think of setting up a simple web page offering your interview for free.

Consider using Facebook Ads to target a specific audience.

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Chapter Twelve

STEP 7: How to Drive Traffic to Your Website

and Build Your List for Free!

~ Wealth is the product of man's capacity to think ~

Ayn Rand

How Does This Promotion Offer Work?

This is where the true value of creating an online information business really

starts to work for you.

Remember when you first approached your interviewee? The angle you used

was that you would promote them and their business for free.

When I set up an interview, I give the interviewee the recording but I retain

full ownership rights of the interview. That means that they can use the

product and make money from it if they choose and even give it away for

free.

But, I do not allow for any changes to the content and graphics of the actual

interview product. You do not have to do this of course, but I think this is

very important, because your products need to be recognizable by your

branding, especially if you want to generate earnings from them in the

future.

Now the real fun begins. (This is very important.) Have your guest check

the recording and your website so that they are totally happy with it

Once they are happy and have agreed to promote it, set up a one-page sales

letter in order for them to promote it to their list and give them 100% of the

money from those sales. That’s right the expert gets to keep all the money.

This is fantastic, it really is, because your credibility starts to grow fast, and

your TARGETED list grows with it.

(Consider using Optimize-Press for your websites, it’s really cheap at about $100 bucks, and it creates pages that really convert for you such as squeeze

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pages, sales letters and even membership sites. The best bit is that you can

set it all up yourself easily, no need for a web designer any more.☺)

Let’s say an expert has a list of 10,000 subscribers. How many do you think

would sign up to your auto-responder list?

Having an auto responder in place to collect names and emails is vital.

Once you start to build your list, you will be able to market other products to

them that you know they would ALREADY be interested in.

Did you know that most people could leave their day job with a small

targeted list of around 2,000?

~ You can't live a perfect day without doing something for someone

who will never be able to repay you ~

John Wooden

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Starting Out

If you are just starting out, my recommendation is to get at least ten good

interviews completed.

Make sure that each of the interviews has relevant and good quality

content.

Package each of these interviews and be willing to give them away for

free.

The reason for this is that you need to build up a level of credibility and

awareness before people will be willing to entrust their money to you. Even

though you may not be earning any actual revenue from these products,

there is a method in my madness.

One of the most valuable assets in any business is the client list.

Ultimately it is your large client list that will generate revenue for your

business into the future. So, giving away a few products for free in the

beginning to build your client list is investing in the future of your business,

right?

~ In a full heart there is room for everything,

and in an empty heart there is room for nothing ~

Antonio Porchia

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How To Make This Work

Once you have completed the interview, you edit it, create a design for it,

and produce a packaged product ready for sale.

Then, post the product on your website. Send a link to the expert you

interviewed and ask them to review the product and the website. (Let’s

pretend here that your product is a CD interview, a transcript and a step-by-

step workbook guide.)

You will need the expert’s approval and support if you are to promote the

product to their client list.

Once you have the okay from them, simply arrange a date for the expert to

promote to their list, and allow them to keep 100% of the profits. This works

like magic for you, because it helps you to gain credibility and grow your

client list very quickly.

Here’s a quick screen shot below from my email account on a recent

interview I had done with an expert who promoted this interview to his list

for free.

Can you see how quick they are coming in?

The reason this works in your favor is that the clients

who purchase the product need to download it from

your website or squeeze page, or order a physical

CD/DVD.

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I recommend starting off just having a download link. This is much easier for

you because you have no production cost and no shipping or handling fees.

Each time someone purchases the product, you have one more name to add

to your list. We’ll get to the figures in just a moment to show you how you

can really benefit big time in the near future.

There are excellent auto-responder programs out there that make it easy for

you to collect the client’s details. It’s a simple and an effective way for you to

build your client list. I recommend using the AWeber service because it’s a

very simple auto-responder to use and I like simple and easy.

You can check them out for yourself by visiting AWeber

Other ones for you to consider which are also very good are Get Response,

Mail Chimp and World Internet Office

~ The secret of success is learning how to use pain

and pleasure instead of having pain and pleasure use you.

If you do that, you're in control of your life.

If you don't, life controls you. ~

Anthony Robbins

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Next Steps

Once you have built up a bit of a good reputation for collecting and

packaging interviews with valuable content, you can start se