An e-book gives you an opportunity to expand on the concepts discussed in
the interview. You can bring additional case studies and examples into the e-
book to illustrate various ideas and points.
You could have several interviews on the same or a similar topic to increase
the size and value of your e-book and what you are packaging together.
The e-book should be well written, formatted and indexed. An index will allow
customers to glance through the content and easily pick up on the points
which are of most interest to them personally.
Once again, if you don’t have the skills to create the e-book yourself, then
you can outsource this task to a professional writer. All you need to do is
send them the interview and provide an outline for the e-book. Bingo! You
will have an e-book on its way to you within a few weeks.
Create Shorter Blog Articles from the Transcript
Use the transcript and your “Top Tips” guide to create individual blog articles.
Each blog article should cover a different point of the interview and should
ideally be a stand-alone article. Create a captivating introduction and keep
the tone conversational and informal. Remember to have a strong conclusion
that leaves readers with something to think about.
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As a guideline, the blog articles should be between 500 and 700 words, have
paragraphs, sub-headings and bullet points. Make sure that the content is
informative and relevant.
Where possible, include keywords so that the articles get picked up by search
engines. You won’t be able to sell blog articles, but they can be instrumental
in helping you promote your other interview products.
Create Your own Newsletter
A newsletter is a great way to keep in contact with your customers and keep
them up to date on information on interviews and products that you have
available or coming up. You can either feature the articles as part of the
newsletter or simply provide the relevant links in the newsletter so that
customers can read the articles online.
Create an Online Magazine
If your business focuses on a specific business niche, then an online
magazine is a brilliant way to feature several interviews and products. You
can feature past interviews, current interviews as well as upcoming
interviews.
There are a number of software applications available that provide templates
and guidelines to easily creating your own online magazine. If you feel that
trying to figure this out for yourself would be too time consuming you can
outsource the task to a professional designer or copywriter.
Click on this link to see the template that I use for my online magazine
Please copy this template and use it to create your own online magazine, (a
free gift for you).
Edit together several similar interviews and sell them as a packaged product.
It’s most likely that you will have interviewed various experts that operate in
a similar business niche. With some creative editing, you can batch those
interviews together so that you have a product that provides a broader and
more detailed perspective on a particular subject.
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If you plan to do this, it is a good idea to contact the various people you will
be featuring and get their consent first. It is important that the experts are
aware of the association that you will be creating with other experts and that
they are agreeable to this association.
If done correctly, a compilation interview product is one that can be sold as a
premium product at a much higher price. If customers are interested in one
interview on a particular subject, then a packaged product on the same
subject is likely to be very attractive to them.
This compilation package can also be a showcase of all the expertise that you
have gained access to through your interviews. It has the potential to elevate
your public profile as an authority in a particular business niche. You should
therefore carefully select the interviews you want to feature and make sure
that the editing is professional and polished.
Host a Webinar to Promote your Interviews
Webinars are essentially web-hosted seminars where people from all over the
globe can tune in at a certain time and hear you talk or host a discussion. A
webinar (or online seminar) is a very effective promotional tool that you can
use to introduce the subject matter of your next interview.
In it, you can share some background information on the expert that you will
be interviewing, why you believe they are an expert, what they teach and
some of the benefits that you’ll be discussing.
Set up a Podcast of the Interviews on iTunes
By taking the audio and editing it into shorter audio clips, you can create
products to use as promotional tools. Download these clips to iTunes or other
similar portals to reach as many potential customers as possible.
Create a Membership Site
A great way to start earning consistent monthly income is to have a
membership site where people subscribe to on a monthly basis to receive
interviews each and every month. The idea is that members sign up and pay
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a monthly membership fee to receive new interviews, content or products
every month.
The subscription fee should be affordable to make it attractive to customers
and your focus should be on obtaining high volumes of subscribers over time.
Try starting out at $27 a month. You should find that this will work well for
you if you are providing x10 the value.
For example:
A membership at $27 gets an Interview, a Transcript, a Top Tips Guide and a
free Webinar.
A membership at $47 gets an Interview, a Transcript, a Top Tips Guide and a
free Webinar, free monthly Magazine, plus 2 Archive Interviews which have
never been released before.
A membership at $97 gets an Interview, A Transcript, A Top Tips Guide, Free
Webinar, free monthly Magazine, plus 2 Archive Interviews which have never
been released before, personal email access To You, an Advanced Strategies
Webinar and a Private One-On-One Question Session with The Expert.
Do you get the idea here?
The important thing to remember is to constantly look for ways to add much
more value, with little or no cost to you. This way, if your content is good,
your subscriber list will grow.
Create a Video and Post it on You-Tube
To make a video, the first choice is to use video footage of the interview if
you have it. But, even if you don’t, you can create a video.
Find relevant pictures, illustrations or graphs or create a PowerPoint
presentation that shows the main points of the interview. Make sure you
have the copyright of all material which you use. This is a creative and easy
way to create products that you can post on You-Tube.
~ I don't like work - no man does - but I like what is in work -
the chance to find yourself. Your own reality - for yourself,
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not for others - what no other man can ever know. ~
Joseph Conrad
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How to make these Products Work for You
Let’s look at a practical example of how you can turn an interview into profit
for your business. If you were to target the niche of health and fitness, here’s
an example of how you can make money from the concept.
Choose a specific topic to focus on; for example: weight loss. Your goal
would then be to find several experts on the subject and ask to interview
them. Aim to have at least 12 different interviews on weight loss.
This could include interviews with medical doctors, nutritionists, fitness
experts, herbalists, organic food producers, chefs etc.
Each interview should cover a different angle on the subject of weight loss.
The interviews will provide you with your resource material and access to
your interviewee’s lists (If they agree).
From the interviews you can create:
1. A series of 12 video or audio clips from the interviews. Clients can
purchase these clips individually or as a package.
2. A step by step workbook that complements the interviews and works
through the various topics discussed. For added value you might
include eating plans and recipes for clients to follow.
3. A calendar that has a daily, weekly and monthly health checklist that
clients can use to check their progress.
4. A monthly membership subscription where clients can get a newsletter
and health-related information.
Now, package all of this together and offer it to clients for between $197 and
$497, depending of what level of package they want to purchase.
To create these products will most likely cost you between $1000 and $1500.
To recoup your costs, even at the lowest price package you will only need to
sell eight products. Everything after that is clear profit.
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The chances are that, if you have access to your interviewee’s lists and if you
promote the interviews effectively, you can sell tens and even hundreds of
these products.
Can you start to see how easy it is to make money from interviewing?
~ Death is not the greatest loss in life.
The greatest loss is what dies inside us while we live. ~
Norman Cousins
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Summary
Consider breaking up longer interviews into two or three parts. This is an
easy way to increase the price from a 90 min plus interview.
Create a Workbook to go with the Audio Recordings. This complements the
interviews and works very well as people like to learn in various formats,
don’t they? Reading, Listening and Visual.
Create a Top Tips Guide that covers the Main Light-Bulb Moments of the
Interview.
Produce Articles from the transcript and post on article submission websites
such as http://www.distributeyourarticles.com.
Create a Report.
Create an e-book which is a more detailed version of the Interview.
Create Shorter Blog Articles from the Transcript.
Promote your interview via social media by posting articles and videos. Ask
experts to submit your article as a guest blog post.
Create your own Newsletter.
Create your own Magazine.
Edit together Several Similar Interviews and sell them as a Packaged
Product.
Host a Webinar to promote your Interviews.
Set up a Podcast of the Interviews on iTunes.
I highly recommend that you create a Membership Site.
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PART IV
Real Proof This Works
~ Control Your Own Destiny Or Someone Else Will. ~
Jack Welch
Success Stories
~ An optimist may see a light where there is none, but why must the
pessimist always run to blow it out? ~
Michel De Saint-Pierre
Introduction:
In earlier chapters I shared with you some of my story and why I am so
passionate about the business model of using interviewing to create wealth.
We have also worked through the 7 step process showing you how to
create successful interviews for yourself.
Now, I want to show you how many different people, from different
continents and backgrounds, have all used this to create great levels of
personal wealth.
This is not a new concept. People like Napoleon Hill used interviewing
as a tool for wealth creation as early as the mid 1900’s. It’s one of the
simplest and most effective ways of becoming an authority while increasing
your personal wealth.
In this section, I share with you the stories of several ordinary people who
have achieved remarkable levels of success using interviewing as one of the
tools for wealth creation.
It is my hope that these stories will inspire you and show you that it really is
possible. I have experienced success and so have each of these other
success stories.
Your name could be the next to add to the list.
Each person applied the concepts of interviewing in a unique way. Each
person has a specific niche that they are focused on. But all have been highly
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successful. And you can be too. You can be living that life you dreamed
of. You can have your own business and work on your own timetable. You
can enjoy the same kind of success that all of these people have enjoyed.
We will explore their stories in three phases:
First, we will look at their background and what they were doing prior to
setting up their own businesses.
Second, we will hear about their journey to success. We will hear what their
major learning experiences were and what you can also take away from their
experiences.
Third, we look at how this applies to your situation and your life. I will share
some personal comments on why these people inspire me.
~ Follow your desire as long as you live;
do not lessen the time of following desire,
for the wasting of time
is an abomination to the spirit. ~
Ptahhotpe 2350 B.C.
Ahead Of His Time – Napoleon Hill
~ Every man has his own destiny:
the only imperative is to follow it,
to accept it, no matter where it leads him. ~
Henry Miller
Life Changing Opportunity
Napoleon Hill is the acclaimed author of the book ‘Think and Grow Rich’.
Written in 1937, it was one of several books on the subject of personal
development and wealth creation written by Hill.
Even today, more than 30 years after his death and more than 80 years after
the book was written, it remains a top seller and influential read.
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Modern authors such as John Maxwell rate it on their lists of must-reads.
Leading publications such as Business Week still today rate it as one of the
top 10 best-selling business books available.
Napoleon Hill was a man well ahead of his time. He was one of the first
people to promote and write about positive thinking and self-belief as a way
to better a person’s lot in life.
Even though he had been born into poverty, Hill became an educated and
influential man. Key positions included being advisor to President Franklin D.
Roosevelt from 1933 to 1936. His positive approach to life and his work was
his trademark. Yet, the meeting that was to change the direction of his life
was not serving in the President’s office. Rather, it had occurred almost three
decades earlier.
In 1908, Napoleon Hill was commissioned to do an interview with Andrew
Carnegie. The interview was to form part of a series of feature articles on
successful businessmen. This was to prove to be the most influential meeting
of Napoleon Hill’s life.
At the time, Andrew Carnegie was deemed to be one of the most influential
industrialists in America. Carnegie believed that there was a clear-cut
formula to achieving success. He believed that a simple formula could be
found that almost anyone could apply to their life.
During their discussions, the two men discovered that they shared a similar
belief when it came to success, even though they had very different
backgrounds.
Carnegie then approached Hill to explore this prospect further and document
his findings in a course and workbook. With Carnegie providing introductions,
Hill was able to interview more than 500 top businessmen and
influential thinkers of the day. In each interview, Napoleon Hill asked for the person’s wisdom and gained insight into their secrets for success.
Some of the people Hill interviewed included famous inventors such as
Alexander Graham Bell, Thomas Edison and Henry Ford. He also interviewed
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business moguls such as John D. Rockefeller, William Wrigley Jr. and F.W.
Woolworth.
As a result of the interviews and his studies on the subject of success, ‘The
Philosophy of Achievement’ was published in 1925 as a book titled, ‘The Law
of Success’.
It was a joint project between Carnegie and Hill and was sold as a ‘rags to
riches’ type formula for the ordinary man in the street. It was a way for
anyone and everyone to achieve the ‘American Dream’.
Journey To Success
“The Law of Success” was to be the foundation of Hill’s later work. Inspired
by what he had learned in his many interviews, Hill continued to develop his
studies on personal success.
He believed firmly in the power of positive thinking and having a major
purpose in life.
As a result of his studies, Hill claimed that almost 98% of people had no firm
belief or purpose in their life and, because of this, success was beyond their
reach.
Napoleon Hill is often quoted by modern teachers when illustrating the
influence that a person’s mind-set has on their success.
Here is a quote from him that illustrates this:
"The subconscious mind makes no distinction between constructive
and destructive thought impulses. It works with the material we feed
it through our thought impulses. The subconscious mind will
translate into reality a thought driven by fear just as readily as it will
translate into reality a thought driven by courage or faith."
~ Napoleon Hill
In his lifetime, Napoleon Hill served on the staff of two US Presidents. His
personal achievements included authoring at least ten published books on the subject of personal success and positive thinking.
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How You Can Benefit
If you have not already, I would strongly urge you to read some of Napoleon
Hill’s books. My first choice would be the famous, ‘Think and Grow Rich’.
When you start to understand the link between your personal beliefs and
thinking, you open the door to achieving personal and business success.
Napoleon Hill’s life clearly shows how interviewing experts can provide you
with all the tools and wisdom you need to achieve success . He had no model
or seven steps to follow like you do, yet he managed to create products
from his studies and interviews that have impacted the world for more
than 80 years.
He took the expertise and wisdom that he gained from each interview and
used it to develop a model that other people could use and apply to their
lives.
Inspiration
Napoleon Hill’s book