In life we get one chance. We can‘t re-wind and start over – take back the hours we have labored for a paycheck. But we can change direction and stop the insanity. The leveraged income we earn this year is worth more now than it ever would have been in the small pieces you were earning over many years.
Donald Trump is an excellent example of American entrepreneurism in its most flamboyant form. Synonymous with New York Real Estate, beautiful women, bad hair, 90-story ego, distaste for dishonesty, and a clear killer-instinct in the business world, The Don knows how to use people to make money for his money streams.
Yet he is no exception when it comes to overcoming episodes of failure or great hardship. In the late 1980s when he fell into default with his mortgage lenders his back was definitely against the wall. But negotiating skills pulled him out of this slump with hardly a missed heartbeat. Love him or hate him, he certainly creates brand recognition.
20 million viewers watched for three months while Trump outlined the buy-low-sellhigh mindset of marketing, and each week they were divided into two teams and given their assignments. At week‘s end one was fired for reasons such as choosing candor over loyalty, misconduct, or dishonesty.
And if you want to study marketing strategies at its finest, you must have enjoyed the presentation of two dumpy apartments by Trump as each team renovated them for him – not only free, but they found tenants afterwards! Or, how about selling lemonade on New York streets for $1000 each – with the Trump label on the glass?