Invitation to Internet Success (Wear Your Party Pants) by Esther Smith - HTML preview

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Sell To Them Once They Are A One Hit Wonder!

When we diversify, and diversify we must… you may want to return to that client with a friendly email or phone call to touch base. Ask how they‘re doing, what new ventures have they tried, or have they reached their personal goal in Leveraged Income for life? By doing this, you will do a whole lot of listening with the purpose that eventually; the subject will get around to you and what you are doing.

Sell to them again and you begin to understand the Life-Time-Customer-Value. Many programs call this back end sales – but either way, no one should be happy with a one-hit-wonder.

Capturing names and addresses can be done numerous ways. Most popular of course is your member-page with all statistics on it. DCC carries such a page and it would be wise to make a personal copy of this and file it once a month. Websites go down occasionally, and why risk losing that list? If your company should not track your sales, you do it – manually or electronically.

You can also have a popup form when they enter or leave your landing or Splash Page – so even if they did not buy or join, you still have the value of a potential client for another venture.
I don‘t mean to imply that all of your future business will be repeat business with your clients. You must continually attract more first time customers to widen your money streams. This is called your front-end feeders and you might set your own pace by promising yourself to find one new feeder per week or per month or per quarter. How hard can that be?