WORK PART-TIME OR FULL-TIME ATTRACTIVE INCOME COMPANY WITH 20 YEAR HISTORY
The prospect shows up expecting an INTERVIEW, but you SHOW THE PLAN instead. The prospect would either get angry that he has been fooled into a network marketing opportunity or be confused about the whole deal. It gets even uglier when he has to come out with his own money to qualify for the ‘job’.
People are not stupid. Gone are the days of bluffing prospects into opportunity meetings.Here is another one:
NETWORK MARKETING OPPORTUNITY SMOKING HOT MARKET! COME JOIN THE FASTEST TEAM
The prospect will think, must be one of those networking things again. If the prospect is already in a company, he’ll think, “I am already in one. So what? Call up so you can sell me another opportunity?”
Not effective advertising also.This next one was used many times also.
NEW COMPANY LAUNCHING JOIN FOR ONLY $30 WE SELL FOR YOU
If you tell your readers that no real work is involved, they will do just that – NO WORK. You will exhaust yourself with these guys and give yourselves even more work because you are attracting all the lazy free loaders out there.
So what are the criteria for a good marketing ad?When a prospect calls up, some try to explain everything on the phone in an attempt to sell their opportunity or product. This is a big no-no because the prospect will get confused and he has the choice to say no and close the door.
The goal is to GET THEIR CONTACT NUMBER or EMAIL!The goal is to get them to see your sales letter online.
If your company doesn’t have a good online system, then I recommend you writing your own sales letter which will lead to the information you are trying to share. A good sales letter will sell for you 24-7 and you can tailor make its contents to bring the prospect to make an emotional decision (because most buyers buy on impulse or based on an emotional decision).
Your ad content should be structured to lead the prospect step by step. From acquiring the contact information (by giving away free information), to educating the prospect about the product (exposing their need or pain), and then RECOMMENDING the product via the website. Then later on UPSELL the purchase to give them more value (like being a member or distributor of the company).
Here is a simple example for a health ad:TIRED OF DROWSINESS?
LOG ON TO (WEBSITE) FOR A FREE HEALTH REPORT ON HOW TO INCREASE YOUR ENERGY LEVELS
EXPAND YOUR NETWORK MARKETING BUSINESS TODAY LEARN THE SKILLS USED BY THE TOP IN THE INDUSTRY WITHOUT SPENDING A FORTUNE ON BOOKS AND TAPES
LOG ON TO (WEBSITE) TO FIND OUT HOW TO DO IT!The second ad is good to get to know other people who are doing network marketing as well. GIVE or SELL low-cost, valuable information, and watch your prospects flood to you.