Your sales letter must contain content that will take the prospect on an emotional journey. This is more of an art than a science because your sales letter has to hold the prospect’s attention long enough until he reads till the end of the page and makes a decision or else you will have no new sign ups.
THE KEY POINT to remember is that in network marketing, there are millions of distributors in the same company. What differentiates YOU from other distributors? Why should the prospect join YOU instead of others? This is where the sales letter comes in. YOUR sales letter will differentiate you from the rest.
As a rule of thumb, your sales letter must have relevant content and write as much relevant information needed. Generally, longer sales letters are better than shorter ones because you are GIVING information away freely and you want the prospects to make a well informed decision.
Remember this KEY POINT as it will make or break your business.You are NOT selling PRODUCTS or OPPORTUNITIES; you are selling SOLUTIONS to a problem or helping others to GAIN or PREVENT LOSS.
Here are 4 principles to remember as outlined by most top copywriters:
(1) WHY SHOULD OR DO I WANT TO BUY YOUR PRODUCT IN THE FIRST PLACE?
Expose his pain or concern. If you can’t even answer this question, your chance of procuring the sale is ZERO.
(2) EVEN IF I DO WANT TO BUY IT – WHY SHOULD I BUY IT FROM YOU, AND NOT SOMEONE ELSE?
Over here you may outline some of the benefits of joining the COMPANY, but most important of all, you should never forget to promote YOU. People join YOU and not the company. You must show him that you have the right credentials.
(3) OKAY, SO IF I DO WANT TO BUY IT FROM YOU, WHY SHOULD I PAY YOU AT THE PRICE YOU’RE ASKING?You must justify why the customer should pay you the price you are asking then you will have a good chance of a sign up. Try to show him that actually what you are asking for is much less than its actual value. (e.g would you rather spend less on supplements or pay more for dialysis or heart transplant?)
(4) WHY SHOULD I BUY IT NOW – AND NOT LATER?Is there a good reason for your prospect to buy the product NOW instead of later? Chances are if he does not buy from you now, he will never buy it later. One way is to his immediate response is to provide him with bonuses or free training materials.
Once you have answered all these questions, you will have a high chance to get a new customer or a new distributor. Then you can follow-up with him off-line and build the relationship with him and train him.