It is very important to own your own domain name. It gives you a way to increase your professionalism leaps and bounds and it costs way less than setting up an office. Domain names are you ONLINE PRESENCE and people will see that through your website.
Domain names are very crucial because it is like branding yourself and giving you selfownership of your business. Most people will see you more professionally if you have a website like this (all links here are purely for illustrational purposes)
http://www.HowNetworkMarketingWorks.comImagine if your domain name is something like this
http://www.mlm.blogspot.com
or
http://www.networking.aol.com
Your prospects will think you are not professional enough because you are riding on the name of other bigger domains and it gives the impression that you are not really selfbranding (or taking your business seriously enough).
Good domain names also enhances visibility online through search engine results, sets you apart from competition, leaves a strong impression in the minds of your prospects and get the most people to come to your site.
The same applies for e-mail. Which would you judge as more professional?mlmbusiness@yahoo.com
OR
yourname@mlmsolution.com
If both would approach me to join their opportunity, I would rather join the second one. The distinction is rather obvious who is more professional.
One more important point to consider is the affiliate links. If your company offers you an affiliate link like http://www.mlmcompanyname.com/?ref967 or
www.mlmshopping.com/yourname, you are leaving a lot of money on the table.
You are losing business because people like to ERASE THE LINK at the end because they want to see the primary site or see the ‘pure’ site as it is. Sometimes people find it too tedious and just erase it because they know the information will still be on the primary site anyway.
The other problem is that nowadays people aren’t so good at remembering numbers or they may spell names wrong sometime (that is why they record all the names and phone numbers on their hand phone and use speed dial). If I am advertising my website, I would want my prospects to get the website typed correctly the FIRST time.
How do you rectify this? URL REDIRECT. You can check the information of Google to set up these services. URL redirect will allow the prospect to type in one site and send it to the affiliate links instead of having them type the whole thing in.
This means instead of typing:http://www.mlmbusinessopportunity.com/?userid=967
You can set up something like this:
http://www.SpeedSponsoring.com
And the prospect will be redirected to the first link. (you will have to search around for domain names that are still available)