People are normally petrified of change. When new technology pops up people fear becoming obsolete themselves. Let’s face it; there are people who refuse to learn something new. Unfortunately change is inevitable just like death and taxes (or else people would still be riding horses instead of using cars today).
Most people have an e-mail address and you don’t need to be an expert Internet marketer, web-designer or programmer to use all these tools.The most important thing to do in order to duplicate Internet tools downline (which will help your group expand) is to EMPHASIZE on the COST SAVING and INCREASED SIGN UPS of utilizing the tools.
Most people purchase LEADS or pump their hard earned money into ADVERTISING and drive from place to place spending money on GAS and raking up a huge PHONE BILL. Some of them are already spending so much and they haven’t even made their first check in their BUSINESS!
Internet advertising, emails and forums cost very little to almost NOTHING and you don’t have to drive or make many phone calls. If a person is SERIOUS about building a long term network marketing business, there is no way he would pass up the chance to cut down all these expenses and get the chance to recruit more downline!
Furthermore it is easier to duplicate an online tool than to teach ALL distributors to walk and talk like the leader. Truth be told, not everyone can talk very well, so why not let the Internet do all the ‘talking’ for you?