The Network Marketer's Online Promotion Secrets Blueprint by Vincent Czaplyski - HTML preview

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CHAPTER 2

Yes they may be people who have responded to some business opportunity inducement. But they are expecting to be “sold” and in many cases are receiving similar business opportunity offers from other network marketers.

They have no reason to be especially “open” to your opportunity and in fact may be spring loaded to resist it.

You "ll be in a far better position if you create an online presence that attracts prospects to you. You then begin the relationship from a position of power as opposed to a position of need.

In the same vein it"s usually a bad idea to advertise your business opportunity directly, by placing ads that send prospects straight to your MLM company"s opportunity site.

The problem is that many network marketing company replicated distributor sites do an extremely poor job of selling. Yes they educate the prospect on the compensation plan, company products and background, management team etc. But they are lousy at closing the sale and usually are not great examples of direct marketing techniques.

They"re often ineffective even at getting prospects to contact you to request more information let alone make the sale.

It really doesn "t matter how much traffic you send to this site, because traffic is only half the equation. You also need to convert that traffic to sales, and replicated wesbsites are generally NOT the place to convert your prospects into customers.

So seldom do the economics of advertising work well for you to send traffic directly to this kind of site.

 

But that"s OK because your “You” centered business built online will give you other ways to cost effectively promote your opportunity.

 

But first you need to understand...

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