APPENDIX B
Generic Interview Guide- Validating and Ranking Issues
This interview guide is intended for use during Stage 2 to determine the most important issues confronting the target society or underpinning an issue that sponsors wish to address. The people scheduled for this type of interview must have broad rather than deep knowledge. Moreover, the interviewer must be careful not to allow the respondent to spend too much time on one particular topic. From the start, the interviewer should emphasize the comparative nature of the conversation and the need to develop an early understanding of the relative importance of different issues facing the target society.
Bring the most up-to-date list of high-importance issues (reflecting the results of the most recent interviews) and be sure to leave sufficient time to share the list with respondents and get their thoughts.
If respondents want to expand the list of the top issues to include more than three, they should be allowed. Finally, depending on the amount of time available, the interviewer should drill down into each issue area to understand what sub-issues are included.
