APPENDIX C:
Generic Interview Guide- Contextualizing Issues of High Importance
This interview guide is used during Stage 2 to determine where a society succeeded or failed to create change around an issue, and why. The interview begins by quickly getting a sense of which issues the respondent deems important. The assessment team should expect a reaffirmation of what they already know to be important. If the respondent's reply does not match the current list of high-importance issues, however, the interviewer should quickly probe to understand the discrepancy.
After using questions 1-3 to define the KAB that create the problem and delineate the need, the interviewer asks a series of questions intended to discover where on the Change Ladder the society sits with respect to this issue. With that knowledge, the interview shifts to discussing the successful transformations that brought the society to where it is and the failures it currently faces.
The interview team is responsible for framing these questions in terms that the respondent understands.
The following pages show how these interview questions map on to the IONA frame.
Desired Change Frame
Successful Change Frame
Unsuccessful Change Frame
