Biotechnology for Sustainability by Subhash Bhore, K. Marimuthu and M. Ravichandran [E - HTML preview

PLEASE NOTE: This is an HTML preview only and some elements such as links or page numbers may be incorrect.
Download the book in PDF, ePub, Kindle for a complete version.

Acknowledgements

(2013). The effects of religious sym-

bols in product packaging on Muslim

The authors would like to extend

consumer responses. Australasian

their gratitude to Captain Zakaria Kaman

Marketing Journal, 21, 198-204.

Tasha at Sri Lovely Farm; Noor Azian

Bearler, R.C., and Willits, F.K. (1968).

Mohamad and Siti Noor Ashikin Abd

Worries and non-worries among con-

Latif at UUM for their assistance and

sumers about farmers use of pesti-

support to complete this study.

cides. Journal of consumer Affairs, 2,

189.

References

Bonne, K., Vermeir, I., Bergeaud-

Blackler, F. and Verbeke, W.

Aiedah, A.K. (2014). Young consumers‟

(2007). Determinants of halal meat

attitude towards halal food outlets

consumption in France. British Food

and JAKIM‟s halal certification in

Journal, 109 (5), 367-386.

Malaysia. Procedia-Social and Be-

Borin, N., Cerf, D.C. and Krishnan, R.

havioural Sciences 121, 26-34.

(2011). Consumer effects of envi-

Aini, M.S., Fakhru’l-Razi., A. Laily, P.,

ronmental impact in product label-

and Jariah, M. (2003). Environ-

ling. Journal of Consumer Marketing

mental concerns, knowledge and

28 (1), 76-86.

practices gap among Malaysian

Chinnici, G., D’Amico, M., and Pecori-

teachers. International Journal of

no, B. (2002). A multivariate statisti-

Sustainability in Higher Education.

cal analysis on the consumers of or-

4(4), 305 – 313.

ganic products. British Food Journal.

Alam, S.S, and Sayuti, N. M. (2011).

104, 187-199.

Applying the Theory of Planned Be-

Corbin, J. M. and Strauss, A. (1990).

havior in Halal Food Purchasing. In-

Grounded theory research: Proce-

ternational Journal of Commerce and

dures, cannons, and evaluative crite-

Management 21(1), 8-20.

ria . Qualitative Sociology, 13 (1), 3-

21.

ISBN: 978-967-14475-3-6; eISBN: 978-967-14475-2-9 383

Biotech Sustainability (2017)

Organic Farming and Halalan Toyyiban Foods… Hasan and Othman Grunert, K. G., Hartvig Larsen, H.,

Muhammad, N., Norhaziah, N., Nu-

Madsen, T. K., and Baadsgaard,

radli, R., and Hartini, M. (2007).

A. (1996). Market orientation in food

Halal Branding: An Exploratory Re-

and agriculture. Kluwer, Boston, MA

search among consumers in Malay-

Hansen, T., Mukherjee, A. and Thyra,

sia. Available at nuradli.com

U.T. (2011). Anxiety and search dur-

Nicolaou, M., Doak, C.M., van Dam,

ing food choice: the moderating role

R.M., Brug, J., Stronks, K. and

of attitude towards nutritional claims.

Seidell, J.C. (2009). Cultural and so-

Journal of Consumer Marketing 28

cial influences on food consumption

(3), 178-186.

in Dutch residents of Turkish and

Harper, G.C., and Makatouni, A.

Moroccan origin: a qualitative study.

(2002). Consumer perception of or-

Journal of Nutrition Education and

ganic food productions and farm an-

Behaviour 41 (4), 232-241.

imal welfare. British Food Journal

Omar, E.N., H.S. Jaafar and M.R. Os-

104, 287-299.

man. (2013). Halalan toyyiban sup-

Hasnah, S., H., Dann, S., Annuar,

ply chain of the food supply industry.

M.K., and De Run, E.C. (2009). In-

Journal of Emerging Economics and

fluence of the Halal Certification

Islamic Research 1, 1-12.

Mark in Food Product Advertisement

Othman, Z. and Hasan, Q. (2016). Sus-

in Malaysia. (Chapter 14: The New

tainable agriculture through organic

Culture of food. Marketing Opportu-

farming: A case in paddy farming in

nities from ethnic, religious and cul-

peninsular Malaysia. Focus on Envi-

tural diversity. Edited by Adam

ronment. AIMST University, Malay-

Lindgreen and Martin K. Hingleg),

sia. pp. 38-50.

Gower Publishing Limited, England.

Pettinger, C., Holdsworth, M. and

Huynen, M.M.T.E., P. Martens and

Gerber, M. (2004). Psycho-social in-

H.B.M. Hildetink (2005). The health

fluences on food choice in Southern

impacts of globalisation: A conceptu-

France and Central England. Appe-

al framework. Globalization and

tite, 42 (3), 307-316.

Health 1, 1-12.

Rezai,

G.,

Mohamed,

Z.,

and

Ibn ‘Ashur, M. al-T. (1984). Tafsir al-

Shamsudin, Nasir Mad (2012).

Tahrir wa al-Tanwir, v. 6. Tunisia:

Non-Muslim consumers‟ understand-

al-Dar al-Tunisi.

ing of Halal principles in Malaysia.

Ibn Hazm, A. M. (1983). al-Ihkam fi

Journal of Islamic Marketing 3 (3),

Usul al-Ahkam, v. 3. Beirut: Dar al-

35-46.

Afaq al-Jadidah.

Sazelin, A., and Ridzwan, A. (2011).

Ibn Manzur, J. al-Din M. ibn M. al-A.

Food quality standards in developing

(n. d.). Lisan al-‘Arab, v. 4. Mesir:

quality human capital: An Islamic

Dar al-Misriyyah li al-Ta‟lif wa al-

Perspective. African Journal of Busi-

Tarjamah.

ness Management 5(31), 12242-

Jayyib, S. A. (1998). al-Qamus al-Fiqhi

12248.

Lughatan wa Istilahan. Beirut: Dar

Schösler, H., de Boer, J. and Boersema,

al-Fikr.

J.J. (2012). The organic food philos-

Mohammad, M. H. (1993). Islamic Die-

ophy: a qualitative exploration of the

tary Concepts and Practices. The Is-

practices, values, and beliefs of

lamic Food and Nutrition Council of

Dutch organic consumers within a

America (IFANCA), Chicago, IL.

cultural-historical frame. Journal of

Mohani, A. , Hasanah, I., Haslina, H.

Agricultural and Environmental Eth-

and Juliana, J., (2009). SMEs and

ics 26 (2), 439-460.

halal certification. China-USA Busi-

Stanton, J.L., Wiley, J.B. and Wirth,

ness Review 8 (4).

F.F. (2012). Who are the locavores?

ISBN: 978-967-14475-3-6; eISBN: 978-967-14475-2-9 384

Biotech Sustainability (2017)

Organic Farming and Halalan Toyyiban Foods… Hasan and Othman Journal of Consumer Marketing 29

and update of the literature. Renewa-

(4), 248-261.

ble Agriculture and Food System 20,

Taib, H. A., and Ali, K.A. (2009). An

193-205.

overview of Malaysian food industry:

Yousef, D. K. (2010). UAE: Halal food

the opportunity and quality aspects.

numbers look tasty. Available at:

Pakistan Journal of Nutrition 8 (5),

http://tinyurl.com/jn9f8m7

507-17.

Yunus, A. M., Yusof, W. M., Chik, W.,

Vermeir, I., and Verbeke, W. (2006).

and Mahani, M. (2010), The Con-

Sustainable food consumption: Ex-

cept of Halalan Toyyiba and Applica-

ploring

the

consumer

attitude-

tion in Product Marketing: A Case

behavioral intention gap. Journal of

Study at Sabasun HyperRuncit Kuala

Agricultural and Environmental Eth-

Terengganu, Malaysia. International

ics 19 (2), 169-194.

Journal of Business and Social Sci-

Yiridoe, E.K., Bonti-Ankomah, S., and

ence 1(3), 239-248.

Martin, R.C. (2005). Comparison of

Zeithaml, V., Parasuraman, A. and

consumers perceptions and prefer-

Berry, L. (1996). The behavioral

ences toward organic versus conven-

consequences of service quality.

tionally produced foods: A review

Journal of Marketing 60, 31-46.

© 2017 by the authors. Licensee, Editors and AIMST University, Ma-

laysia. This article is an open access article distributed under the terms

and conditions of the Creative Commons Attribution (CC BY) license

(http://creativecommons.org/licenses/by/4.0/).

ISBN: 978-967-14475-3-6; eISBN: 978-967-14475-2-9 385

Biotechnology for Sustainability

Achievements, Challenges and Perspectives

Biotech Sustainability (2017), P386-397

Biotechnological Approaches: Sustaining Sugarcane

Productivity and Yield

Ashutosh Kumar Mall and Varucha Misra*

ICAR-Indian Institute of Sugarcane Research, Lucknow- 226 002, Uttar Pradesh, India;

*Correspondence: Ashutosh.Mall@icar.gov.in / misra.varucha@gmail.com; Tel: +91 522-

2480726

Abstract: Biotechnology is an important field of science which is playing a vital role in

agriculture and other domains. The idea of creating new hybrid varieties is not new; how-

ever, earlier this process was possible only in close species associated with each other. With

the use of biotechnological techniques, it is now possible even in species which are not

closely associated. Sugarcane crop is also not left untouched by this field of science. It has

paved a new way for improving the cane production and productivity. It even helps in en-

hancing the sucrose content of the crop. Sugarcane researchers have achieved success in

several aspects with the use of these techniques like developing high yielding cane varie-

ties; enhance accumulation of sucrose content in cane stalks, etc. Although there are still

certain constrains which have yet not be solved in this crop but the way field of biotechnol-

ogy is developing, it is not far that these constrains will also be overcome. In this article we

are highlighting the usefulness and potential of biotechnology approaches to boost the sug-

arcane productivity and yield for the sustainability.

Keywords: Abiotic stress; high yielding; productivity; sugarcane

1. Introduction

this new field of science as a tool, re-

searches specialized in plant breeding can

Sugarcane is a crop that imparts

able to produce better crops. The technol-

sweetness to human’s life. It is a major

ogies used in this field have the capability

sugar producing crop that contributes to

to transfer and alleviate a single gene/or

more than 70 per cent for production of

number of genes of desired trait rather

sugar. It covers an area of around 3.8 mil-

than thousand of genes from one species

lion hectares with an annual cane produc-

to the other one (Nel, 2009).

tion of around 270 mt. 2.8 per cent of the

Biotechnological approaches in

cultivated land area is occupied by this

the plant kingdom has been playing sig-

crop and in respect to agricultural produc-

nificant role from past many decades.

tion about 7.5 per cent is contributed by

This field of science had encompassed the

this crop to India. In India, 42.02 (%) and

magnificent genetic engineering devel-

57.98 (%) is contributed to sugarcane area

opments within itself in several folds. The

in tropical and sub-tropical zone, respec-

crops obtained from such methods have

tively, while in terms of production it is

been known to be the latest technological

48.58 (%) and 51.42 (%), respectively

approaches that had helped in boosting up

(Shukla et al., 2016). It is well known that

the production of food to a great extent.

this crop is a major source of food as well

These transgenic crops had many benefi-

as fuel production. The new field of bio-

ciary points like easier application of

technology has the power of improving

herbicide and that too in very low levels

cane production as well as yield. Using

as per the normal practices which in turn

ISBN: 978-967-14475-3-6; eISBN: 978-967-14475-2-9 386

Biotech Sustainability (2017)

Biotech Approaches for Sustainable Sugarcane Productivity Mall and Misra helps in reducing the cost of production

Another most important constrain is the

as well as in overcoming the environmen-

time required for a new variety to develop

tal pollution (Baker and Pretson, 2003). In

and commercialize that generally takes a

case of sugarcane crop, on worldwide ba-

long time of 12-15 years. As mentioned

sis there is high pressure to augment cane

before that biotechnology helps in trans-

productivity for sustaining the profits of

ferring a desired trait of gene from one

sugar mills (Halon et al., 2000). In this

plant to other so in case of sugarcane

regards, various sugarcane researchers

crop, there is certain desired traits which

have been showing effort in developing

would not be able to introduced into it

new hybrid cane varieties that posses high

through the normal plant breeding meth-

yield and high sugar contents under con-

ods. The victory of improving the crop

ventional breeding programmes of sugar-

production by biotechnological tools lies

cane at different institutes. With the use

in the high levels of the trans-gene ex-

of these approaches, new cultivars are

pression. In this aspect, promoters have

being able to develop which possess high

been identified in driving the high levels

sugar content, better ability of ratooning

of gene expression in transgenic sugar-

as well as resistance towards various dis-

cane, particularly in stem and leaves. The

eases. These newer techniques and meth-

first identified promoter was obtained

odology have paved new way in the field

from Cestrum yellow leaf curling virus

of breeding for improving varieties and

which impels the elevated level of consti-

also helped in rapid multiplication of the-

tutive trans-gene expression significantly

se varieties. A common breeding con-

higher than the ones obtained by the

strain in developing new varieties is its

maize polyubiquitin- 1 ( Zm- Ubi1) promot-

slow multiplication rate as well as its rap-

er (a well known benchmark). Another

id spread. This creates a problem in not

identified

promoter

was

the

fulfilling the seed requirement of the new-

maize phosphonenolpyruvate

carbox-

ly developed varieties, biotechnology in

ylate promoter which facilitates the ex-

this aspect, had helped in faster multipli-

pression levels, particularly in the leaf

cation of new varieties (Source access:

region of sugarcane, compared to Zm-

http://shodhganga.inflibnet.ac.in/bitstrea

Ubi1. By the process of gene modifica-

m/10603/42274/7/07_chapter%202.pdf,

tion, the transgenic expression was en-

3.05.2017).

hanced by approximately 50-fold for bet-

ter cane production (Kinkema et al.,

2. Biotechnological achievements

2014). Bower and Birch (1992) had

achieved success in the sugarcane trans-

2.1. In improving cane production

formation trailing with the development

Being a major food and fuel

of micro-projectile system. Some studies

source all over the world, biotechnology

had showed improved resistance in de-

in this regard has the power for improving

veloping a transgenic sugarcane crop to-

the economically important traits in this

wards micro-organisms acting as patho-

crop. The key approach in improving

gens (Joyce et al., 1998a, b; Ingelbrecht et

sugarcane production lies in the classical

al., 1999; Zhang et al., 1999; Gilbert et

plant breeding method but plant breeders

al. 2005;), towards pests like stem borer

always encounter difficulty in this regard

(Arencibia et al., 1999; Braga et al.,

as cane genome is highly complex and

2003) and towards herbicide (Gallo-

possess narrow genetic base (Roach,

Meagher and Irvine, 1996; Enriquez-

1989; Lima et al., 2002). The biotechno-

Obregon et al., 1998).

logical approaches had successfully im-

The use of techniques of genetic

proved cane production especially the in-

engineering in the past two decades by

ter-specific Saccharum officinarium and

plant breeders had caused transmission of

S. spontaneous hybrids (Usman, 2015).

noble gene into the plant for developing

ISBN: 978-967-14475-3-6; eISBN: 978-967-14475-2-9 387

Biotech Sustainability (2017)

Biotech Approaches for Sustainable Sugarcane Productivity Mall and Misra better characteristics in them. The tech-raise and secondly cost of production will

nique involves insertion of foreign genes

be reduced (Shanthi, 2016).

into the p