Many businesses jump into social media without knowing what they want to do, where they should do it, who do they want to reach, how will they reach them and why the market may choose to engage with them. Instead too many businesses simply look at social technology as just another channel to...
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A milestone of remarkable significance was reached earlier this year: the total page views on Facebook exceeded that the total page views of sites indexed by Google. This event has tremendous implications for anyone running an online business. Facebook is one of the primary beneficiaries of...
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King Solomon, the richest and wisest man to have ever lived gives some very specific instructions for handling conflicts in marriage, business, career, parenting, friendship and every other situation in which we find ourselves.
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If you are an entrepreneur or own a small business, there is more than just a product to sell. Smiles, comfort and possibly quality of life are also a part of what you your business offers. Providing an experience to remember (or forget?) is what will separate your business from the marketplace. ...
In this fast-paced era that we live in today known as the Information Age, people progress not by working hard alone--but rather by working smart! People in 21st Century network marketing always talk about leverage. But upon what do they leverage? Answer: The Internet. Do you realize how powerful...
This 96-page guide defines a marketing process and delivers step-by-step instructions for 100s of marketing activities. It covers more than just traditional marketing and ties together all go-to-market business activities: competitive positioning, brand strategy, marketing planning, campaign...