More and more people are turning to social media to check out a brand’s social media profile before making a purchase decision.
With over 800 million users (and growing every day!), your potential clients and customers are searching for you on Instagram. If they don’t find you on Instagram, but they find your competitors there, then that’s going to count as a loss for your business.
The amazing thing is that once people follow you on Instagram and they see you provide plenty of value through your posts, then they’re going to be easier to persuade to buy from you.
If you run a clothing business, you can have regular and normal people wear your clothes and then take pictures of them. Your followers will then be able to decide whether they want to buy from you or not.
With the use of hashtags, you can expand your reach even further. So make sure you use hashtags with every post you make on Instagram.
Instagram is a business-friendly social media platform
With the introduction of Instagram business profiles, businesses are able to stand out from personal accounts. This is because a business profile will allow you to add a contact button to your profile.
You can put your business hours, telephone number and even add directions to your business location if you run a brick and mortar shop.
Additionally, you can even get insights about your followers to see where they’re from. You’ll know their demographics. You’ll even know how they interact with your Instagram posts and stories, so you can further improve your presence and engage more of your followers!
No hard selling required – your photos and videos speak for your
brand!
As a visual platform, there’s no need for you to write thousands of words to describe how your product or service works, and how people can benefit from it.
Instead, you can let your photos and videos speak for themselves. You know the saying, “A picture paints a thousand words.” Well, on Instagram these are the words you need to live by!
Tell your stories by capturing special moments. Put your products front and center in your feed. You don’t need to invest in an expensive camera, you can simply use your smartphone’s camera and add a filter for some nice, visual effects.
You don’t have to be afraid to show your fun side
Yes, even businesses have fun sides to them. For the most part, the business stereotype is formal, serious, boring, and all that non-fun stuff.
Instagram, however, is a platform designed to bring out the fun side in everyone – individuals and brands alike!
Instead of showing photos of your team wearing business suits typing away on their computers looking like they’d rather be elsewhere, how about you capture them in a less formal environment?
Show your fans what your team is like on an off day. Take random photos during breaks at work when they’re more likely to goof off and play around.
Candid and random photos will make your brand appear more
approachable and more human, something regular people can relate to.
They’ll be more likely to engage with a fun-looking business, so keep that in mind if you want to get more leads and sales from your business Instagram profile.
How To Use Instagram To Drive Targeted Traffic To Your