Using Instagram to drive traffic to your website is an excellent idea. Now, before you start driving traffic to your site, it’s very important to make sure your site is mobile friendly. A huge percentage of your fans and followers are going to be clicking through to your website from their Instagram apps.
A non-mobile responsive website will be a huge turn off for your potential customers. Even if you post the most amazing photos, if your site is not optimized for mobile phones, then you may just as well not have posted anything because you’re not going to get any conversions!
With that said, here are the top tips you need to follow to make the most of your Instagram account.
Set up a free business profile
With a business profile, you can add your contact information, business information, as well as your business address. This makes it easy for people to get in touch with you directly instead of clicking on random things on your profile.
Note, however, that you will need to have a Facebook business page set up first so you can finish setting up your business Instagram. Instagram will then import the data you’ve saved on your Facebook page. If you want to edit some details, however, you’ll be able to edit it easily on the app.