I know I mentioned earlier you shouldn’t hard sell on Instagram. But there’s absolutely nothing wrong with uploading a high-quality image with some stylish text overlay on it letting your followers know you’re running a special just for them!
You can announce your bonuses and product or service updates using this method. Your followers will love it, and they would appreciate the gesture.
Right before you announce your huge sale, you can post teasers letting them know something big’s going to be happening in just a few days and to stay tuned to their feeds!
Oh, and don’t forget to edit your bio and swap out the link to your promo landing page. After all, you don’t want people to get lost on your website –
you want them to land directly on the correct landing page!
Use hashtags in your posts to make your brand discoverable
Hashtags are used to make your posts discoverable by people who are not yet following you. You can use trending hashtags, or you can create your own. When people click on a hashtag, all the posts that use that hashtag will appear on their screen.
The downside to using trending hashtags is that your post can quickly get buried among hundreds or thousands of posts. But if you time your post just right, you can get plenty of new, potential followers to come check your profile out.
Again, this is why being creative is important in Instagram. People are going to be judging you based on the quality of your photos and videos –
the better the quality, the higher the chances that new people are going to follow you!