Medium posts look great and are easy on the eyes, it’s got plenty of white space and has an overall clean and non-cluttered appearance. While there’s not much you can do about the appearance of your Medium posts (it’s got a standard look), there are still a few things you can control.
For one, you can add high-quality images to your post. Medium may be a text-based platform, but you should still consider adding high-quality images and/or videos in your posts.
Don’t forget to add links to your website or to your landing pages. If you’re offering a free course, you can add a link to it from your Medium post. Just don’t be too aggressive going about it though.
If you’re wondering if you get SEO juice from Medium, the answer is no. All links from Medium to your sites are “no follow.” However, don’t let this deter you from adding links to your posts.
The people who will be clicking on through from your Medium post over to your website are the people who want to know more about you. These are the people you want visiting your site, high-quality and highly-targeted traffic, so to speak.
Are You Ready To Start Publishing On Medium?
Publishing on Medium should be a part of your content marketing strategy.
It doesn’t take too much time to set up your account, plus you can easily import your top performing content on other sites to Medium.
Remember to add value to the community – offer unique insights and plenty of actionable content – and you’ll soon be reaping positive results.
You’ll gain more followers not just on your Medium profile, but also on your Facebook and Twitter pages.
Lastly, being a popular author on Medium will bring about highly targeted traffic to your own website. On your site, you can then ask people to sign up to your mailing list or sell your products and services to them!
Chapter 6: Reddit Traffic Rush
Have you ever wondered what the ‘front page’ of the Internet looks like? Go to Reddit (https://www.reddit.com), and you’ll see what it looks like!
Reddit is the 6th most popular website in the world, and 4th most visited site in the United States with over 330 million active users. The site is composed of thousands of communities known as subreddits.
You’ll know you’re in a subreddit because the URL on your browser will look something like this (https://www.reddit.com/r/pics) where ‘pics’ is the name of the subreddit.
Each subreddit has its own rules and regulations, and you have to follow these rules to the dot if you want to remain in the community. An infraction can cost you your account. The good news is creating an account is free and easy.
If you’re a Reddit user, you may think there’s no way you can market your business on Reddit. After all, Reddit users are notorious for downvoting and banning self-promoting and self-serving members.
The moment users get a whiff of someone trying to sell or promote something, that post or comment gets downvoted into oblivion. But there’s a way you can circumvent this and benefit from Reddit’s massive traffic!
Read on to find out exactly how you and your brand can conquer Reddit.
Why Your Brand Or Business Should Be On Reddit If you’re scared you’re going to get banned or shadow-banned on Reddit because of your business, don’t be. Reddit is not at all scary. In fact, many businesses market their brand on Reddit. But they don’t go about it in an obvious or aggressive manner.
Still not convinced? Here are the top reasons why your brand or business should be on Reddit:
You can benefit from Reddit’s massive traffic
Millions of Redditors view more than 14 billion pages on Reddit every month. That’s a lot of traffic! And it’s really not surprising considering the popularity of this community-driven website.
While Reddit is not a social media platform per se, it does have elements of being a social platform. For instance, you can upvote (similar to “likes” on Facebook), downvote, and share posts with other platforms like Facebook, Twitter, and Tumblr.
The more upvotes on a post, the higher the chances that the post will appear on Reddit’s front page where millions of users and lurkers alike hang out.
Imagine how much traffic your website will get if your post finds its way to the front page! If your site is hosted on a basic hosting plan, the massive traffic may cause your site to crash.
If you anticipate a good amount of traffic from Reddit, perhaps you may want to upgrade your hosting so as not to upset Redditors who’ll be landing on your site!
Thousands of active and highly-engaged communities a.k.a.