Redditors log in to the site and spend an average of 15+ minutes per visit.
That’s a lot of minutes spent on the site! If you build a good reputation on a popular subreddit, you can get tons of visitors over to your website in a short span of time.
To build a good reputation, you’d need to give lots of value to the community first. This won’t happen overnight.
You need to have a solid reputation on the subreddit. People can easily check your history and activities on the site. You’d want to have credibility on the platform by establishing good karma.
Increase brand awareness and provide customer service
Reddit is one of the best platforms for increasing brand awareness. Offer valuable comments in popular subreddits. Drop your brand name here and there (in a totally non-salesy way!), and you’ll have tons of people googling your brand. Get people curious about what your brand does and how they can possibly benefit from your products or service.
Another thing you can do on Reddit is provide customer service to your customers. For instance, if you see some comments about your brand –
whether it be positive or negative – engage with these Redditors.
Reply to their comments and try to assuage any concerns they may have.
This is one way you can build your reputation on the platform.
If someone’s unhappy and is publicly venting their frustrations on the platform, then you’ve got to step up and do your best to make that person (and other Redditors) change their minds about you.
Free to build your own community
You can create your own subreddit for free. You can use it to build a community around your brand or your business. You can create a public subreddit (anyone can see posts and comments), or set it to private if you want it to be accessed exclusively by your customers or your employees.
However, in order for you to create a subreddit, your account needs to be at least a month old and should have an unspecified number of positive karma. This means you need to do the hard work first and build your credibility on the platform before you can create your own subreddit.
How To Use Reddit To Drive Traffic To Your Website
As a business, your main goal of being on Reddit is to get sales and leads.
Unlike other social media sites where you can easily advertise your products and services, you must approach marketing differently on Reddit.