Knowing this information is crucial to succeeding on Facebook, or any other social media platform for that matter. If you’re targeting the wrong crowd, then chances are you’re not going to get very good engagement rates.
For instance, if you’re offering women’s hygiene products, there’s no sense including men in your target audience, right?
And if you’re targeting younger women, say 18-30-year-olds, then you shouldn’t include females outside of that age range.
Otherwise, you’re just going to be annoying people. When people report or flag your ads to Facebook, you’re going to get a low relevancy score.
In the world of Facebook Ads, you want to have the highest relevancy scores possible (9 or 10). This means people are interreacting positively with your advert, so you’re probably targeting the right kind of people.
However, even if you do have good relevancy scores, but you’re not getting any sales or conversions, then you probably need to work on putting out a better offer in front of your audience.
The thing is, knowing who to target is extremely important. You don’t want to be wasting money, you don’t want to be annoying Facebook users.
Rather, you want to add value. To do that, you’re going to need to know first what your audience needs which leads us to our next point.
If you don’t already have an existing demographic for your target audience, you can run ads targeted to different groups of people.
Find out which group responds best to your ad. Once you’ve found the winning demographic, then your job just got a whole lot easier as you’ll find out in the next point.