Knowing your audience and what they want will allow you to create ads that will speak directly to them. If you’ve got a product or service that addresses your target audience’s pain points, then you just may have extremely good conversion rates.
That’s the beauty of putting the right offer in front of the right audience –
you not only bring value to a lot of people, you also reap plenty of profits in return.
When creating ads, it’s best to know what kind of content your audience prefers. If you’re targeting older audiences, then you may want to use videos and high-quality graphics to make it easy for them to consume your content.
Put yourself in your audience’s shoes, would you want to consume content in video format or would you want to squint your way through a 2,000-word article with size 10 font!
Optimizing your ad design is extremely important too. Facebook users gets a lot of visual stimulation from the photos and videos their friends share with them. You have to stand out too if you want people to notice your ad.
In fact, it’s your design that’s going to convince people to stop scrolling on their news feeds long enough to scrutinize your graphics and read your title. If it’s something that interests them, then they’ll likely click and read your entire post on your website.
If you’re trying to get people to sign up to your mailing list, then you have to offer them something of value first.
You don’t just create an ad on Facebook asking people to sign up for your list. You can’t just expect people to give you their email address simply because you asked for it. No, it doesn’t work like that.
If you want people to follow your call to action, you’re going to have to give them something valuable first, so you’ll gain their trust.
When creating your ads, you need to specify where you want your ads to appear. There are quite a number of places where you can place your ads
– in people’s news feed, the right column, in the audience network, in instant articles, and Instagram.
To determine the most optimal placement for your ads, you’re going to have to do a lot of split testing. When testing, you’re going to have to isolate variables one at a time, so you know exactly what’s working and what’s not.
For instance, if you want to know why people aren’t engaging with your ads, then you may want to split test by creating a second advert with a different cover image, or a different title, and so on.
Split testing may feel like an unnecessary expenditure, but most Facebook Ads experts suggest split testing your way to success. It’s better to know what’s going to contribute to your success, and what’s going to impede it so you can adjust as necessary.
Is Facebook The Right Platform For Your Business?
Just because Facebook has billions of active users doesn’t mean you’ll automatically find success on the platform. If you’ve tried different combinations of ad objectives and ad creatives and nothing seems to be working, then perhaps you’re targeting the wrong crowd.
You may feel like you’ve spent far too much money just to quit cold turkey, but sometimes it’s better to cut your losses while you still can.
The good news is Facebook is not the only social media platform on the planet so you can always seek out your target audience somewhere else.
However, for those who’ve found their audience on Facebook, then know that you’ve got one of the most powerful social media tools at your fingertips.
Facebook will not only help you drive traffic to your website, but you can literally grow an entire community on the platform.
In addition to publishing content on your brand’s fan page, you can also create a Facebook group to make engaging with your audience even easier. This way, you not only establish yourself as an authority, or as a leader in your industry, you also let people know you’re ready to help them out when necessary.
Chapter 2: Twitter Traffic Rush
Twitter (https://Twitter.com/) is a very popular social networking and micro-blogging platform that’s been around since 2006.
According to Alexa’s (https://www.Alexa.com) web traffic analysis, Twitter is the 12th most visited website on the planet. More than a hundred million users log on to the platform each day, sending hundreds of millions of tweets on a daily basis.
With these statistics, it’s not surprising that celebrities and businesses alike are capitalizing on Twitter’s massive platform to increase brand awareness and drive traffic to their websites.
Despite its popularity, many people are still hesitant to sign up and join the platform. One reason why is that people find the 280-character limit confusing and daunting.
On other social media sites, there’s no such limit. People can post content without thinking about the number of words, much less characters!
For those not in the know, the 280-character limit was just recently implemented in late 2017. This means that for over 10 years, Twitter users have been constrained to tweeting 140-character tweets!
Despite the seemingly restricting character limit, Twitter users love the fact that they don’t have to read lengthy rants and posts. Twitter forces people to be witty and succinct, to say what really needs to be said thereby getting rid of the fluff.
If you want to go beyond the character limit, then you can either divide your message into several tweets, or you can just add a link to your blog post or article. Since hyperlinks are counted in the limit, you can use a URL
shortening service to save on characters!
Why Twitter Is A Great Platform For Your Business
Many brands and businesses have found massive success on Twitter. If you’re still on the fence about it, read on to find out why Twitter just may be the perfect platform for your business.
Tweeting is as easy as 1-2-3
Unlike writing blog posts and articles, and recording podcasts and filming videos, you only need a few seconds to write and send out a tweet to your followers.
Think about it: how much time do you need to write 280 characters? A minute, probably? Then think about how many people are going to be seeing your 60-second handiwork.
Hundreds? Thousands? Millions? Even if it’s just a few hundred people seeing your tweet, that’s still a massive return on your time investment!
And the great thing is that 280-character limit isn’t going to be boring your audience to death. They’ll get your message loud and clear because it’s not going to be sandwiched between a 500-word introduction and a 300-word conclusion!
Potential to gain a massive following quickly
If you write great copy, Twitter can be your marketing playground. Imagine writing witty tweets and getting the attention of people with their own massive following.
Even if you’ve only got a few hundred followers in the beginning, if each of those followers retweet your message to their own followers, then you’re going to see a snowball effect. Your tweet will be retweeted many times over until you eventually reach a massive audience.
People will be curious about you and your brand, they’ll check out your Twitter account, go through your past posts, and if they like what they see, then they’ll also end up following you.
Tweets are indexed by search engines
You can help your website’s branding and SEO efforts by having a solid presence on Twitter. You can add your website’s URL to your Twitter profile. You can tweet out links to your latest and best blog posts.
Don’t forget to use targeted keywords in your tweets if you want it to appear for specific search queries! When people retweet your links, that sends out good signals to Google.