Content is so very crucial, but is often one of the most challenging pieces of the puzzle event planning, as it can be highly subjective. The keynote speakers, entertainment, panelists, experts, and whoever else you may have in mind, must not only be relevant to the conference’s subject, but they have to be people your guests will respond well to.
You may only need a keynote speaker if it is a corporate summit, or you may want to spice it up with a DJ, performer, or games. It is important to know your guests and the goal of the conference before pursuing content bookings. These people are often in high-demand, so have a plan and begin reaching out as soon as possible.
