One way that you will definitely increase the amount of free traffic that you get from Facebook is to make your content very “share worthy”. Not every post that you make is going to get a lot of shares –
but keep this in mind when you are making all of your posts.
You want as many of your followers to share your content with their friends. If one person shares a post that you make on Facebook with their 200 friends, and only 1% of those friends (2 people) then shares it again with their 200 friends then you are really ramping up your chances of getting more free traffic.
How do you create share-worthy posts? Here are some ideas: Make them Highly Arousing
Injecting emotion into your posts is the best way to make it share-worthy. You want to inspire the users and fire them up about something. When a Facebook user is fired up over a post they are far more likely to share it.
One of the best things that you can do is to trigger anxiety. Entertaining your followers is a good thing to do as well. You can use other emotional triggers like humor, fear, awe and outrage.
To get people to do what you want online you have to ask them. Don’t leave it to them to figure out what you want them to do because they will not bother to do that. Just tell them what you want them to do.
You can ask your followers to share your content. Be specific here and ask them to share with someone that they think would benefit from it. It is possible to incentivize sharing on Facebook. You could give something away for free such as a valuable report to those that share your posts.