You need to post some great content in your group to drive free traffic to your website. Post all of your content under the “Discussion” tab, as that is where your members will expect to see it. Encourage your members to post content as well. You do not want the only content to be yours.
As you build your group membership you want to aim for the amount of posts that come from you to be fairly low at around 10% to 20%. If members see that a lot of posts are generated by you then they may feel that the group is all about promoting your stuff and want to leave.
Your content needs to be very relevant and add value. Don’t just create a post with a link in it to your website or YouTube channel for example. Aim to start a discussion each time that you post by adding personal messages in the description. You can be a lot more personal with your group posts than you can with those on your Facebook Page.
Answer questions that your members will have in your posts. This will help to encourage discussion in the group and further questions from members. It is a great way to conduct research for future posts that you can create.
By answering specific questions you will establish yourself as an expert and someone with influence in your niche. You can provide brief answers to questions in your group posts and answer them in full on your website by way of a link in the post.
Here is a good example of a question – ask your members what they are struggling with right now.
This is bound to raise a few responses which you can build upon. Find out what the most common trends are in your niche and create posts on your website about these as well. Then share these posts in your Facebook Group.
In the last chapter we will take a look at the best practices that you need to follow to get the maximum free traffic from Facebook…
Here are the 8 best practices that we strongly recommend that you follow to generate the maximum amount of free traffic from Facebook. It is still possible to drive a lot of free traffic from Facebook and we believe that if you follow these best practices you will have the maximum chance of success.
1. Understand the Reality of Free Facebook Traffic Facebook wants you to spend money on advertising and they have made it more difficult to drive free traffic from the social platform. While it is still possible to generate a good amount of free Facebook traffic you need to use the right methods. You need to eliminate any negative beliefs you may have about Facebook and develop a growth mindset.
