Did you know that you can add links to your website using page milestones? If you are not sure what a page milestone is, it is basically a significant event in the growth of your business. You can, and should, feature these milestones on your Facebook Page.
It’s simple to add a page milestone. Under your cover image you will see a button with three dots.
Click on this and a menu appears in a drop down box. At the end you will see “Create Milestone” so click on this.
Facebook calls this a story. You need to add a good title, description and the date of the milestone.
Always add a relevant image to your milestone as well. You can add a link to an external website here too using the full URL as you did in the About tab.
You need to come up with some good milestones and not just write anything. Your milestones are your story and they provide a good way for you to connect with your audience. Add milestones that will trigger emotions. People love “zero to hero” stories so make good use of this. We will cover your back story in the next chapter.
When you add your milestones you want to leave people wanting more so you can use a cliffhanger technique to persuade them to click the link that you have added to each milestone. For example, you could tell them how you made your first full dollars online and then tell your visitors that they can see more details by clicking the link.