You can always edit your About tab and your milestones on your Facebook Page. We recommend that you plan everything out and ensure that you have more information available on your website. At the end of the day, getting Facebook users to your website is what it is all about.
So we encourage you to think carefully about the information you add to your Facebook Page. If you don’t complete the sections or just enter a few words as the bare minimum then you are missing a golden opportunity for free traffic.
In the next chapter we will discuss the importance of your personal story…
The more influence you can create with your Facebook Page the more free traffic you will drive to your website. So you need to aim to be as big an influencer as you can. To kick this off really well you need a convincing personal story. If you don’t have a good back story then your influence will be extremely limited.
It doesn’t matter if the Facebook Page is about your business or you as an individual. There is always a good back story you can add. When you are coming up with ideas for your personal story, have the
“zero to hero” approach uppermost in your mind.
