Many people in this day and age, don’t have the money to buy a $397. By breaking it up into payments though, you will get more people to buy from you because they don’t have to pay such a big price all at one time.
Maybe charging a low monthly fee to access your product or service is a good way for you to go if you can do that with what you are offering.There are a lot of options with this one. It just depends on what you are promoting. Test different methods to see which one works best for your site.
Placing anchor tags through out your site linked to your order page, testimonials (or reviews), bonuses, and benefits is a sure fire way to up that conversion rate.
You’ve probably noticed on some of the well-known marketer’s websites that they are putting a link to their order page through out their site. Why? Because they are putting the money jar (the order page) in front of them as often as they can! You can also do this with testimonials, bonuses and benefits.
For instance when you are writing your ad copy for your salesletter and you are trying to prove that your product is the best. After you make the statement about how great your product is put a link to your testimonials right after it. Example: Top online marketers are using (your product) and they can’t get enough of it. Just read my testimonials to see what they are saying!
You can also use an anchor tag to show that you are over delivering on your customer’s purchase. Example: Not only will you get (your product) for the low price of $47 but you’ll also get these exciting bonuses.
By exposing your visitor to something over and over again, you are giving them more chances to take the action you want them to take.