This time, we are going to use it for your benefits on your site. That’s right, you know those benefits you have listed on your site (if you don’t go find a good copywriter RIGHT NOW!)? How about putting a link right above them that says “Click here to listen to how (what you are promoting goes here) can benefit you.
Isn’t that attention getting? You are able to TELL your visitors right from your site what your product/service can do for them. Again, don’t make your audio all stuffy. Have fun, and let your visitor hear how excited you are!
This tip is one I use so often, and it really does help convert visitors into buyers. Using case studies is a great way to drive home a point. You can use case studies in two ways.
Let’s go over how to accomplish using a case study in either way.
First let’s go over what a case study is. A case study is a story. It’s a story that has a problem, an action, and a good result that comes from that action.
I have written a couple of 3-5 page case studies on various topics. In each of those case studies, I have promoted a product that was relative to the topic that the case study was on. So if you write a case study to promote a certain product or service, make sure that what you are promoting is relevant to your case study.
An even better way to use a case study is to use them within your salesletter. Grant it you can’t write a 3-5 page case study as part of your salesletter, but you can use them like you use testimonials.