Building your authority
All those are great, but they take time, and more often than not… they take a lot of effort.
Writing a book is different. At least, it’s different if you follow our process.
Instead of waiting years to gather a bit of notoriety, you can position yourself as the go-to expert in a matter of weeks.
By writing a book that provides valuable tips and insights into a subject matter that many people are unfamiliar with, you become an authority figure. And that’s great because people want to work with an expert.
They don’t want to do business with a no-name that doesn’t have an established reputation and a long list of references.
They want the person that has their name on a book because they immediately associate an author with an expert. This idea is deeply ingrained in the minds of the majority.
And that’s good for you.
But there’s more. A book also shows that you are knowledgeable, hard-working, dedicated, disciplined, and persistent. It shows that you have taken the time to research and create content on a subject matter that most people know little about.
It shows them that you are willing to invest money into this project because it is important to YOU—not just something they can easily dismiss without thinking twice about it.
And when people see someone who is passionate about their business or industry they pay attention and are more willing to take action.