The book is the new business card
Business owners and freelancers have been using busi- ness cards for over a century. It comes naturally to do this, but it’s not memorable.
Anyone can do it, and almost everyone does.
So, instead of handing a prospect a business card that says you are a chiropractor or a lawyer, hand them a book that encompasses your industry knowledge and experi- ence.
The authority that comes along with publishing a book is what will set you apart in your prospect’s eyes.
Plus, they can actually read it and see with their own eyes that you know your stuff.
Give signed copies, to make it more personal and increase your chance of being remembered.
Here’s a great example from my good friend Susan Sly. We filmed some videos together and she gave me a copy of her book.
