What could publishing a book do for you?
Would you rather do business with someone you just met and don’t know anything about, or with someone that has been recommended to you by a friend?
Most people will choose the latter, and there are multiple reasons for this.
For instance, no one is going to take a risk when it comes to spending hard-earned money. So, to avoid any potential ‘danger’, your prospects will do extensive research on your business before making a decision.
Being able to hand them a book documenting your experience will make a world of difference.
You’re no longer a stranger. They know your story, how you got to where you are, and what type of work you’ve done so far.
They get to take a peek into your life, and that creates a personal connection between yourself and the prospect.
People buy based on trust. Your book takes them over that bridge of fear and places them in your territory, where you have the upper hand.
You know more than they do when it comes to your niche, and they are aware of it.