In stark contrast to the large, comprehensive E-Book is the mini E-Book. So what makes a mini E-Book a mini E-Book? Obviously, the size is important: a mini-EBook generally spans around 5 to 25 pages.
Another important distinction when considering what makes a mini E-Book a mini E-Book is that it is not comprehensive – and this is crucial. Unlike a full EBook, a mini E-Book should give a piece of an incomplete idea, prompting the reader to take action – whether it be to purchase the complete version or to optin to a newsletter.
Another part of what makes a mini E-Book a mini E-Book is that it is generally free. Rather than capturing revenue, as most large product launches must do, it seeks to penetrate a specific niche crowd and to pull them in as leads. Additionally, it seeks to give list subscribers a specific incentive to circulate the report, which again will bring in additional revenue.
In summary, what makes a mini E-Book a mini E-Book? It must be short, targeted, incomplete, and yet still effective at persuading list subscribers to circulate it; but most importantly, it should be free.