The purpose of any good mini E-Book is usually to build your list, which is ultimately the most important asset you will ever have as an Internet business owner. So how can you build your list using strategically-developed mini EBooks?
You can start by determining what people need a solution for in your given niche. For instance, do people need a faster way to do something? Do they need an easier way to do something? If enough people do – and if there is enough buzz surrounding it – you should definitely create a report that centers on it. You can write it yourself, hire a ghostwriter to write it for you, or simply interview an expert and copy the transcript into your mini E-Book, along with some sort of an introduction.
Once you have found your market and have created your product, you will then want strategically place links throughout the mini E-Book that will send readers back to your opt-in page.
Now that your report is complete, including the back-end system for capturing leads, you will want to develop a course of action through which to distribute your report for the largest amount of coverage.
If you are giving it away for free, you could contact other newsletter owners in related, but non-competing niches, and ask if they would be interested in sending out your report to their lists for free. For instance, if you've written a mini E-Book about cooking the best pie ever, you will want to seek out cookbook sellers.
Additionally, you will want to position a number of e-zine articles that point to your free downloadable course. You may even want to make signing up for your opt in email address the single criterion for receiving the free report.
Whatever you do, always keep in mind that using a mini E-Book can easily be the best way in which to build your list and recycle customers.