No matter what products you sell, no matter how good your sales letter is, you are losing money – and lots of it – if you do not use your mailing list to develop long term relationships with subscribers, who you can recycle into multiple buyers.
But central to developing your list of subscribers is actually bribing visitors into subscribing to your mailing list. No, this isn't illegal – and, no, you wont actually have to mail them a bag with dollar signs on it. Instead, you can give them something they want even more: free content in the form of mini E-Books.
One of the most effective forms of bribing visitors into subscribing to your mailing list involves requiring them to subscribe in order to receive a free mini E- Book.What's important to note, however, is that many of them will provide you with a free email account address for an account they don't use if they don't actually want your newsletter. This means that your emails will ultimately be ineffective if you do not grab that person's attention in the first email, as they must read that in order to download your free report.
But how can you do that? Jimmy D. Brown, famous list builder and owner of List and Traffic, suggests that you give them two options in the first email: one is a link to download your free product (the tool you used for bribing visitors into subscribing to your mailing list) and then give them some compelling second option, which they can do immediately after they download the book.
For instance, you could give them the option to check out some other offer that will give them a strong incentive to read your newsletter the following day.In addition, you should always – always – end with a compelling paragraph that entices them into reading the following issue.
And, in a nutshell, that is how you go about bribing visitors into subscribing to your mailing list – and then how you keep them reading it every single day.