Squeezing backend leads out of a mini E-Book is a function of a simple formula, which is this: market exposure x compelling incentives to opt-in = total amount of subscribers generated.
Let's start with first component of the equation --“market exposure.” As Mike Filsaime discusses in his Butterfly Marketing course, simple changes can make a huge difference. For instance, publishing an article at the right time and in the right place and with the right compelling incentives could give you significant market exposure. Additionally, contacting the right partner at the right time with the right incentives could yield increased market exposure. Luckily, all of these factors are firmly in your control.
Again, let's start with the “right time” factor. Contacting someone in the middle of a product launch with an offer that isn't related to the product launch is bad timing. Conversely, contacting someone with a related offer near a launch is good timing, as they will most likely want the extra exposure. The next thing you will want to consider is the “right incentives” component. The biggest incentive you can give anyone is money without work. If you can setup everything before you even approach your potential partners, that means they can promote you without any additional effort.
The next part of the equation that you will have to consider is “compelling incentives to opt-in.” If you're trying to squeeze backend leads, you will have to give them a significant reason to opt-in, especially if they have to pay to do so.
One of the best ways in which you can do this is by giving them an offer they cannot resist, but is also entirely reasonable. For instance, “learn how to lose 5 pounds in 5 days without making significant changes in your diet or exercise.” It's believable and it's irresistible if you want to lose at weight fast.
And there you have it: a short, yet crucial formula to use when determining how best to squeeze backend leads.