I say this a million times, but I will say it again: if you want people to actually disseminate your mini E-Book – even if it is 100% free – you absolutely MUST give them some sort of incentive for doing so. Simply being free is a good incentive for webmasters, who might bundle it with other products.
One compelling way in which you can give an incentive is by offering re-branding rights to your mini E-Book. This will give anyone who owns it the incentive to market it in some way. Rather than simply giving it away for free, they can give it away for free and earn some sort of profit by changing the affiliate links in the book to match their Ids, rather than yours.
If someone offered you dozens of books you could give away for free, would you? Probably not, unless you had some way in which to earn money by giving them away for free – or unless you planned to sell them. Likewise, your subscribers and your contacts will look at your offer in the same light.
One tool you can use when offering re-branding rights to your mini E-Book is ViralPDF, which you can purchase at http://www.viralPDF.com. The price is $67, but this tool is invaluable, especially if you plan to send out regular mini EBooks.
ViralPDF will allow you to do exactly what I described above – turn mini E-Books into powerful tools by allowing all of your affiliates and contacts to re-brand them.Additionally, since this tool works with PDFs, your work will look considerably more professional, as old, executable E-Books have an extremely low perceived value.
So, in summary, one of the most important parts of a successful mini E-Book launch includes putting affiliate links in your mini E-Books and then making them re-brandable using some sort of PDF branding tool.