MetaWebs has been called the Cadillac of search engine
optimization/traffic builder sites. Metawebs is a server-based
software which allows you to create unlimited search engine
optimized web pages. And business has been good. Business has
been
so
good
for
them
that
MetaWebs
(MW)
(http://www.metawebs.com/) has recently been a victim of its own
success. In June of 2005, they closed down temporarily after
having sold out their third level of membership. They say they will
offer a higher level of membership to this popular tool.
Messages posted to user boards state that the old Tier 3 price
was $500 down and $500 per month, and that the new tier will cost
approximately $10,000. Clearly, MW is a power tool designed for
serious users who truly want to maximize income.
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Here is their site:
How is MW able to charge such high prices, prices people are
lining up to pay? Well, because MW is a software release from SEO
"expert" Nathan Anderson. The big claim is that MW is "The First
White Hat Software Tool". The program is supposedly able to
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"(generate) non-foot-printable, traffic-generating-websites the
search engines absolutely love…"
Users were understandably skeptical of these bold claims at
first, and skittish of the high price of MW.
The buzz that MW has tried to create is that TE, TH and the
rest are just black-hat spam machines that create content that’s
mediocre at best.
Anderson claims that while MW sounds like a doorway page
generator, his product is different because unlike doorway pages,
"MetaWebs are likely to be bookmarked and revisited because of
their valuable content." Meaning his product creates pages with
actual content while doorway page generators just produce pages
designed to trick search engines.
I talked about doorway pages earlier. Now let me give you a
definition. As defined by About.com, doorway pages are "pages
designed to be visible only by search engine spiders, and usually
just have blobs of keywords all over them."
MetaWebs, on the other hand, creates websites that are
highly optimized, formatted in php templates, and filled with live,
active content from Anderson’s Meta search engine.
When MW was released, its connotation as a White Hat
software tool was met with disbelief and disdain by many users who
just didn’t want to believe. Their main criticism had to do with the
potential for spam to ruin search engine results. A whole lot of users
feel that SERPs (Search Engine Results Pages) have become way
overcrowded with spam sites and doorway pages which they view as
the bane of their existence. Others blame MetaWeb for the increase
in search engine spam.
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The question is being asked on forums, "How long will it be
before Google's AdSense team starts cracking down on AdSense
accounts that are used on pages generated from keyword tools like
this?" Apparently, users who do things by hand are irked by those
who use automated tools, and there is justification for this.
There is also the fear that eventually, someone will—if they
haven’t already—use MW for is spam. And when that happens,
everyone using MW will suffer, since MW will leave the tracks
necessary for Google to eventually detect the machine generation,
and then those pages or sites will be dropped."
Others say that MetaWebs has no business being called
"white hat" because it is an automation tool and that, because of the
misuse, software generated pages ought to be considered a black
hat technique.
Anderson disputes this. He admits MetaWebs does indeed
have the potential to produce spam pages, but that's not his fault.
It's the fault of people who misuse his product. It can be misused,
he says, "…Especially if people don't customize the pages that
MetaWebs spits out. But if they think of MW as a site-building tool,
instead of a spam page machine, they should never have a
problem.”
He’s right. Any tool that humans use, from tire irons to golf
clubs to guns, can be misused. It’s all about intent. And my
opinion is that a power web tool like MW shouldn’t be penalized or
banned from SERPs just because some people misuse it. That’s like
saying we should ban cars because a few people every year misuse
them to run over others.
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It's up to the user as to how they use MW. You could churn
out pages using the advanced tools in Dreamweaver if you wanted
to. That doesn't mean that Dreamweaver is bad software. Anderson
feels that he is "empowering the masses with something that
circumvents the SEO."
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