As with other social media platforms such as Facebook, Snapchat and YouTube, you can use Instagram video to better connect with your customers. As well as providing informational and educational content in the form of how-to video guides, for 24
example, you can also use Instagram to keep your customers updated with what’s going on on the inside of your company.
Upload videos to Instagram when it comes to whatever it is that your brand is getting involved with.
Along with this, you can also use Instagram to connect with your customers by finding out more about them via what they upload to the app. Although some of your followers may have private Instagram accounts, you may find that many wil have their uploads available to the public. Browsing through the types of things that your followers get excited about on Instagram can help you to get a better picture of your target audience and be better able to determine what to post in order to get their attention and generate interest.