The most popular videos on Instagram tend to be the ones which tell a story or portray a series of steps on how to do something.
Since videos will need to be sped up in order to ensure that the whole thing fits into Instagram’s given timeframe, this provides users with a quick way to stay up to date or learn something new. Depending on the type of business which you run, you may be able to easily incorporate these types of videos into your Instagram feed. ‘How-to’ videos featuring the products that you sell, for example, can not only be a great way of grabbing the attention of your followers, but can also be a great advertisement method to help get more exposure for the product.