a Point of View with Grant McGaugh and Mike Kim Brand Master And that's what I'm doing. I have the podcast. I don't use it for monetization of itself. It's an enablement tool that enables me to get in front of the right people and opens doors to where they would normally be. Be close. For instance, I was on a another company's podcast earlier today. Large corporation, they wanted to sit down and have a conversation with me.
And because I had a podcast, they felt I would be a good guest. So that expands my brand, spreads my credibility, and gets me to where I want to be. But I'm really good, and people come to me and talk to me about expanding their brand and ask how I do great in social selling on LinkedIn.
So I developed a course to show people how to do that. Again, from my lens, and how to not just set up the di erent pro les and tools there, but how to have a genuine conversation and bring people o the platform to talk with you.
So that's that. That's my next. That's my 5. Step right. Your 5th and 6th step in your framework is where I'm at. I have some great relationships and partnerships and am working on my pitch. That's steps seven and eight, which I love how you said. And I can't remember what the podcast was, but you said that it elevated you when you worked with an ideal association that needed your platform
.Talk to us a little bit about partnerships from your lens.
