A Point of View with Grant McGaugh and Mike Kim Brand Master And then you've got the communities you're coaching and mentoring; you're mentoring around them, right? And so, when I look at nding partners, I'm trying to gure out, are they a collab, are they a partner up, or are they a collaborate across, right? And the most straightforward analogy I can give Grant is to Be the jelly to someone's peanut butter.
I know some weird people who only put peanut butter on their sandwiches.
That's weird. It's way better with some jelly on it. What you don't want to do is eat more peanut butter. A case in point, a couple of years ago, I had a friend, a mentor in the early years, and he was teaching copywriting, like writing marketing material, and that's what I do.
I do that pretty well as well. And he asked me to promote his products. Well, sure, but if I just told my audience, if you buy this guy's course, I will give you more copywriting stu , which will not work. It's not appealing. It's just more peanut butter on top of the peanut butter. But I said, I will teach you how to build a personal brand as a copywriter so that you can get clients and you can get speaking engagements.
That was jelly to the peanut butter. And so when you look at potential partners, whether it's a partner up or collaborate across. Could you gure out how to angle and position yourself, right? Relative to the rest of the competition, how can you bring in? To use the food analogy, something that makes the avor pop, just gives it that extra richness that gives it that di erent appeal, right?
And be the jelly to someone's peanut butter. That's the way that I look at it. And if you look at it that way, you'll get creative. You're going to get some ideas that pop into your head. Okay. What do they want? They want more sales. They want more exposure. How can I help them uniquely do that?
