A Point of View with Grant McGaugh and Mike Kim Brand Master That's based on your ideas, your
expertise, your reputation and
your personality that matters,
right? So when we think about the
fact that it's not just what you
know, but how you do it and how
you convey your ideas and
communicate your ideas. It's rst
very important step one to have a
point of view.
You have to have some values.
You've got to have some beliefs.
There have to be some tenants.
They could drive into the ground
as a stake and say, this is where I
hang my hat. And then once you
have a point of view, you can share
personal stories. That's step
number two.
A Point of View with Grant McGaugh and Mike Kim Brand Master 11 - 41
We need to know who you are. We
need to know why you do it. Right?
Every superhero, super villain,
every big in uencer that we follow
online, we, most of us know their
stories. We all know that Batman's
parents were killed. We all know
that Tony Robbins grew up very,
very poor. You know, these origin
stories, these personal stories, like where did you come from?
So that's got to be an integral part
of building a business around your
personal brand. So you got a
pro le of you, personal stories, a
platform, and you've got to share
these stories somewhere, whether
it's a podcast, a blog, a YouTube
channel, Instagram, or other social
media channels.
