YouTube SEO
As I have said earlier, YouTube is a search engine and because of that you need to do some SEO here as well. You want people to find your videos. This work start even before you have uploaded the video to YouTube.
When your video is done and you are ready to upload, make sure that you know the keyword people are searching for. You can use Google Keyword Planner to find good keywords that people is using. Another way is to head over to YouTube and write your keyword and see the suggestions that come up.
These are all great names that you can name your video to. What you should do is to name the video file to the title your video will have on YouTube. So if you have made a video about fast weight loss tips and that will be your title for the video, you should name the video file fast weight loss tips.
You also want a custom thumbnail. This is the picture that is being shown for people in the searches. Head over to Canva and create a YouTube thumbnail with the size 1280x720px. It doesn’t have to be something fancy, you can have some text with the video title. When you are done you want to name the thumbnail file name to the same as the video title. So before you even upload you should have a video and a custom thumbnail picture that is named the same as the title will be in YouTube later on.
So now it’s time to upload the video. While the video is uploading you can create the title (which you should already know since the video file is named that) and also write the description.
Your description should have the most important information on the first two lines. Of course the first line should be your link to your landing page or blog so it’s easy to find. Next you want your description to be around 300 words or more. Your keyword should be included 2-3 times, in the beginning, in the middle and in the end is good. Describe what the video is about and the benefits of watching the video. The description is not for the viewers because they will watch the video but for YouTube and Google. They will read your description and see what the video is about and suggest the video for people who they think want that kind of information.
Tags are just keywords. Even if some people say that tags doesn’t matter that much you still want to include about 10 of them or more. Start with the most important keywords and then move done the list. Have your channel name in the tags.
That is basically it. This is a process you want to do for each video you upload and you should upload multiple videos about the same topic to make sure that as many people as possible see it. Do not upload the same video multiple times because that will flag the video as duplicate content. Create multiple videos.