Think back on some of the most elaborate, yet specific businesses listed online or in a favorite magazine. Photo Finish Frames, created by a marathon runner, initially launched as a framing business but quickly moved to specialized frames for runners.
Basically, the owner developed a system to ship a specific size frame to a marathon runner in order to frame an image of the runner along with their racing number and finishing time.
No Film School is another example of a specific niche. Websites like this one send to-the-point, weekly emails. No Film School’s emails show up as a list of twenty articles for the week.
Among these articles, each one is designed for aspiring filmmakers who are interested in the inner workings of script, camera, lighting, production and all the other areas that result in creating independent films outside of Hollywood.
This niche simply invites the idea of everyday film education without paying the staggering debts of tuition.
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Marathon running and independent filmmaking do not interest everyone, which is what makes these two companies so successful within their field.
Rather than continue to dream of creating a business that already exists, consider examining the social groups that you are already belong to in order to create a new business that you would be excited to be a part of, as either an owner or a member.
Start by taking a creating viewpoint at your current resume, social media page, hobbies, work experience, and daily physical habits. Think about all of the groups you have ever been a part of and consider joining new groups that interest you for further inspiration.
This may involve actual groups or even magazine subscriptions or websites that you often read. Then, consider other individuals like yourself and think of what you enjoy, why you enjoy it, and consider others who may value similar items.