Doing Product Presentation More Effectively
31. Make product packaging look enticing
A brief product description commonly appears in front of a product's packaging. When making a product description, make sure that you include all the features that matter the most to your customers. When buying a laptop for example, customers normally look for the following features: battery duration, processor, video card, RAM, hard drive capacity, connectivity options, and product dimension. Therefore, these should be the things that you will need to list down when making a product description for a laptop.
32. Avoid lengthy product descriptions
A product description should be brief and concise. It should not be too lengthy. If a product description is too lengthy (long sentences and/or long paragraphs), customers will likely be disinterested in reading it. If they end up not reading the product description, they will likely not buy your product.
33. Make a more detailed description at the back
The brief product description that appears in front of a product's packaging only serves as a teaser. If a customer finds it interesting, he/she will look for more information. This is why a more detailed product description should always appear at the back of a product's packaging. This is why you would normally see customers turning around a box after seeing the front - they are looking for more information.
34. Make a suitable packaging design
Packaging design can feature different moods/themes. For example, it can be colorful, simple, lively, or serious. So which mood/theme should you use? It depends on the nature of your product. For example, if your product is a book that teaches managers how handle their subordinates more effectively, it is probably not a good idea to use a packaging that is jolly, colorful, or playful. This is because the product is corporate in nature. A stern, serious, and simple packaging would probably attract more attention. Likewise, a stern, serious, and simple packaging will probably not be a good idea on children's toys.
35. Highlight trendy features/specifications
Sometimes, the list of features can be lengthy. This is especially true for technological products such as mobile phones, computers, media players, and such. Therefore, the product description still ends up looking crowded. So what do you do? You can make the list look less crowded by highlighting some features - the most important ones.
36. Avoid overly exaggerated claims
In an attempt to win customers, some merchants wrongly use exaggerated claims. But people are wise. They will see through phony and deceptive claims. Even if a claim is true, it will look faked if it is written in a shabby way. Therefore, you should make claims look/sound more natural.
37. Use catchy pictures/photographs
It is good to play around words. The words on your product's packaging will also serve as a sale's pitch. However, you should not only focus on the text content of your product's packaging. You should also add some photos and graphic designs for a more enticing look.